VP, Growth

About Motive

Motive empowers the people who run physical operations with technology that makes their work safer, more productive, and more profitable. Our AI-powered platform combines software and integrated hardware to help customers manage driver safety, vehicle and equipment tracking, compliance, maintenance, spend management, and other critical workflows in one system.

Motive serves organizations across transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

About the role

Motive is seeking a strategic, highly analytical Vice President of Growth to build the systems and programs that create durable, efficient growth across the customer lifecycle. This leader will set the growth agenda, turn customer and market insight into focused experiments, and improve how Motive attracts, converts, activates, retains, and expands customers.

You will work across Marketing, Product, Sales, Customer Success, Finance, and Data to identify the highest-impact growth opportunities and translate them into measurable plans. You will balance near-term performance with scalable capabilities—building a team and operating model that increase learning velocity, improve customer outcomes, and make growth more predictable.

What you’ll do

• Set the growth strategy and priorities, connecting company goals to clear customer, funnel, and revenue outcomes.
• Identify the highest-value opportunities across acquisition, conversion, onboarding, activation, retention, and expansion; focus investment and teams on the problems with the greatest potential impact.
• Build a disciplined experimentation program: develop hypotheses, prioritize tests, establish success measures, and scale what works while quickly stopping what does not.
• Engage personally in the highest-impact growth programs across, paid, organic, web and other channels to gain insights and drive maximum output.
• Use automation and AI thoughtfully to reduce low-value work, personalize customer experiences, and increase team productivity without adding unnecessary complexity.
• Improve the customer journey across digital and human touchpoints, reducing friction from first interaction through adoption, renewal, and product expansion.
• Partner with Marketing to strengthen channel effectiveness, demand capture, audience quality, and conversion across the funnel.
• Partner with Product and Data to use customer research, product usage, and behavioral signals to improve activation, engagement, self-service, and product-led growth opportunities.
• Partner with Sales and Customer Success to improve lead quality, handoffs, time to value, retention, and expansion motions.
• Establish a clear growth measurement framework and operating cadence, including funnel definitions, dashboards, forecasting, cohort analysis, and performance reviews.
• Evaluate growth investments using rigorous economics, including conversion, acquisition cost, payback, lifetime value, retention, and incremental revenue.
• Build, lead, and develop a high-performing growth organization; establish clear ownership, decision rights, and strong cross-functional partnerships.
• Bring customer and market insight into company decisions, including product priorities, packaging, pricing, channel strategy, and go-to-market plans.

What we’re looking for

• 12+ years of experience in growth, demand generation, product-led growth, lifecycle marketing, revenue growth, or a related discipline, including significant leadership experience.
• A track record of delivering measurable, efficient growth at a B2B SaaS or technology company, ideally with multiple products, customer segments, or routes to market.
• Deep personal expertise in selecting, building and analyzing enterprise demand generation programs across a wide range of channels.
• Strong analytical judgment and fluency with experimentation, funnel measurement, cohort analysis, forecasting, and growth economics.
• Experience leading teams and influencing senior stakeholders across Marketing, Product, Sales, Customer Success, Finance, and Data.
• A strong customer orientation and the ability to connect customer problems and behavior to practical growth opportunities.
• Ability to move between strategy and execution: framing the opportunity, making trade-offs, aligning stakeholders, and helping teams deliver.
• Clear executive communication skills, sound judgment with incomplete information, and a bias toward timely decisions and measurable action.
• A track record of attracting, developing, and retaining strong talent while setting a high bar for accountability and collaboration.

How you’ll lead

• Solve the most important problems: Focus teams and investment on the few growth opportunities with the greatest customer and business impact.
• Stay absolutely obsessed with our customers: Ground growth decisions in customer needs, real-world workflows, and measurable value.
• Compress cycle time: Make it easy to test, learn, decide, and scale effective ideas.
• Fight complexity everywhere: Build simple, understandable growth systems, metrics, and customer experiences.
• Know our markets inside and out: Use market, competitive, and industry insight to shape where and how Motive grows.

Compensation and benefits

Motive offers competitive compensation and benefits. Compensation for this role will depend on location, experience, and other job-related factors. Total compensation may include base salary, variable compensation, and equity.

Motive is an equal-opportunity employer. We celebrate diverse backgrounds, experiences, abilities, and perspectives, and provide reasonable accommodations throughout the hiring process.