Social Media Lead

At Justworks, we empower small businesses and entrepreneurs to thrive. As Social Media Lead, your role is to bring the stories of our company, products, customers and leaders to life and shape how the Justworks’ brand shows up across social platforms.

You’ll be part of the Strategic Communications team, helping to craft and execute a forward-thinking social media strategy across corporate and priority executive channels. You’ll translate corporate, brand and product priorities into compelling content and campaigns that connect with our audiences, build influence, and help grow the Justworks brand.

You are a self-starter, constantly in tune with social media trends, culture and emerging creators. Whether it’s developing a breakthrough creative concept, discovering a new platform opportunity, or responding swiftly to a key moment, you know how to push a brand forward while keeping it relevant and resonant. 

Your creativity shines, and you’re equally comfortable digging into the data that drives performance. Most importantly, you’re a collaborative team player with a strong point of view who can challenge conventional thinking and bring cross-functional stories to life in interesting ways.. 

What You Will Work On

• Develop and Execute Social Media Strategy: Lead an organic social media strategy that advances Justworks’ corporate, brand, product, marketing priorities,  establishing clear channel roles, editorial direction, and publishing cadence.
• Content Creation & Executive Platforms: Develop distinctive, on-brand content for Justworks and a focused group of priority executives across platforms including Linkedin, Instagram, X, and more. Own the editorial calendar, scheduling and publishing while creating differentiated plans for company and executive channels..
• Community & InfluencerEngagement: Build relationships with key audiences, identify opportunities to activate relevant creators and influencers, and use community engagement to extend our reach, enter new conversations, and grow Justworks’ influence. 
• Rapid Response & Social Listening: Monitor social platforms for emerging issues, trends and opportunities, coordinate timely responses and use social listening to inform content, executive positioning,and reputation management.
• Collaboration & Creative Direction: Partner with Creative, Brand, Growth Marketing, Product Marketing, and Strategic Communications to translate campaigns, launches, earned-media moments, and research into compelling social content. Develop clear briefs and provide actionable creative direction.
• Analytics, Tools, & Optimization: Measure and report on company and executive social performance, translating audience and cultural insights into recommendations that improve content, engagement, and channel strategy while testing tools and emerging formats.

How You Will Do Your Work

As Social Media Lead, how results are achieved is paramount for your success. The creation of an effective organic social system and scalable processes is critical for this role, as is working cross-functionally across Marketing – including Communications, Content – and other parts of the company, including People andSales. In this role, your foundational knowledge, skills, abilities, and personal attributes are anchored in the following competencies:

• Business insight - Understand how corporate brand, product, and executive social media supportJustworks’ broader communications, marketing and reputation priorities. 
• Functional expertise - Demonstrate deep knowledge of organic social strategy, creative development, platform capabilities, executive positioning, community building, influencer activation and social listening.
• Curiosity and Innovation -Bring a strong creative point of view, challenge familiar approaches and continually explore emerging channels, creators, formats, and cultural opportunities. 
• Good judgment - Navigate complex situations with thoughtful decision-making and the ability to act quickly and strategically; identifying patterns, making connections of underlying issues, understanding risks, developing mitigation strategies, and taking ownership of the outcome.
• Clear communication - Use effective communication skills to articulate ideas and feedback, ensuring clarity and alignment across teams.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

• Camaraderie - Day to day, you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
• Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
• Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
• Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. 
• Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”

Qualifications

• Minimum of 5-7 years of proven experience in social media strategy, brand storytelling, product content , and community management  in-house B2B, SAAS, and/or tech experience preferred))
• Experience building integrated social strategies and campaigns across corporate, brand, product, and executive priorities A resume or portfolio demonstrating strong creative concepts, distinctive platform-native content and an ability to push brands beyond conventional approaches
• Experience translating campaigns, product launches, customer stories, executive perspectives and earned-media moments into compelling social content
• Strong understanding of how creators, influencers and community engagement can help brands reach new audiences and build influence
• Strong editorial and creative judgement, with the ability to balance bold ideas, cultural relevance, brand standards and business objectives
• Experience with scheduling, social listening, and analytics tools including Sprout Social and Meltwater
• Eager to stay up to date on social media trends, best practices, and technology updates including new platforms, features, and toolsSolution-oriented “get to yes” attitude and extreme attention to detail
• Proven success as a team player and creative collaborator
• Ability to advise senior stakeholders and develop practical guidance that helps executives communicate effectively on social platforms. 

The base wage range for this position based in our New York City Office is targeted at $147,000.00 - $190,000.00 per year.

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