Senior Integrated Campaigns Manager

About the role

As a Senior Integrated Campaigns Manager, you’ll own Vercel’s integrated campaign motion: the global, multi-channel campaigns that drive awareness, adoption, and pipeline for our platform and developer tools. You’ll turn product and business priorities into campaign narratives for developers, technical decision-makers, and enterprise buyers, then lead the teams that bring them to life. Every campaign blends developer-first storytelling with enterprise messaging and spans the full funnel, from first touch to closed revenue. You’ll also set campaign best practices across the marketing org and raise the bar for how Vercel plans and ships integrated programs.

If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in-office anchor days on Monday, Tuesday, and Friday. If you're located beyond that distance, the role is fully remote. For location-specific details, please connect with our recruiting team.

What you'll do

• Own strategy, planning, and execution for Vercel’s global integrated campaigns, including the campaign calendar across regions and time zones
• Build campaign narratives and messaging for developers, full-stack teams, product leaders, and enterprise buyers
• Orchestrate paid, owned, earned, and event programs with Growth, Digital, Performance Marketing, Strategic Events, and Field Marketing so every touchpoint tells one story
• Partner with Sales and BDR leadership so campaigns feed outbound with the right messaging, content, and follow-up plays
• Define success metrics up front, then report and optimize through structured experiments across creative, messaging, channels, and audiences

What you need

• 7+ years of B2B marketing experience
• 3+ years leading integrated or demand generation campaigns for developer tools, cloud infrastructure, or other technical SaaS products
• Owned global, full-funnel campaigns end to end, with pipeline and revenue impact you can cite
• Run one campaign narrative consistently across multiple channels, regions, and time zones
• Defined campaign KPIs, built the reporting, and used performance data to make optimization calls

Bonus if you

• Have marketed directly to developer communities or run technical content programs.
• Have launched campaigns supporting AI, cloud, or infrastructure products.
• Have worked in both high-growth startups and large-scale enterprise organizations.

Compensation & Benefits:

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA base pay range for this role is $150,000 - $207,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.