Senior Director, Merchandising & Editorial

Senior Director, Merchandising & Editorial
San Mateo, CA (hybrid) 

The Senior Director, Merchandising & Editorial will be responsible for showcasing the incredible range of gameplay experiences available on PlayStation to more than 100 million loyal players around the world.

This leader will bring a deep love and passion for gaming and take pride in developing compelling, impactful and highly player-centric merchandising and editorial experiences. They will play a critical role in the broader PlayStation Store growth strategy, ensuring our global storefronts are relevant, engaging and increasingly personalized; helping every player discover the perfect next game or experience for them while driving engagement, conversion and incremental revenue.

The Senior Director will lead the teams responsible for merchandising planning, merchandising, personalization, Store editorial and conversion rate optimization. They will ensure game launches, campaigns, promotions, collections and other Store experiences are delivered in ways that achieve our commercial priorities while creating meaningful experiences for players.

A key focus of this role will be advancing our personalization strategy and capabilities across the Store experience. This leader will use player insights, behavioral data, experimentation and personalization to improve content and game discovery, ensuring players are presented with increasingly relevant experiences throughout their journey.

They will develop a cohesive omnichannel Store merchandising strategy, identifying opportunities to enhance the player experience across console, app and web storefronts. They will also contribute to Store trading activities, ensuring teams provide relevant insights, inputs and commercial commentary on an ongoing basis.

This leader will also develop a clear and compelling Store editorial strategy, grounded in a deep understanding of player behaviors, motivations and growth opportunities. Working across SIE, they will create engaging editorial experiences throughout the player journey and identify opportunities to integrate merchandising, editorial and personalization across player touchpoints.

What you’ll be doing

• Partner with internal teams to develop the global Store Merchandising, Editorial and Personalization strategy, objectives and tactics.
• Translate the vision and strategy into clear OKRs and well-defined programs that deliver measurable business and player outcomes.
• Lead the ongoing development, optimization and performance of Merchandising & Editorial experiences, ensuring activities support Store commercial targets.
• Advance personalization capabilities across the Store, using player behavior, preferences, segmentation and other signals to create more relevant experiences and improve game and content discovery.
• Lead the continued optimization of merchandising and personalization activities to drive improvements in player engagement, conversion, incremental revenue and lifetime value.
• Develop an integrated approach to editorial curation and personalized discovery, balancing player relevance with commercial priorities, game launches, campaigns and promotions.
• Champion data-led experimentation and testing, partnering with Product, Engineering, Data and Analytics teams to continuously improve Store experiences.
• Develop actionable insights and provide strategic inputs into ongoing Store trading activities.
• Identify opportunities to enhance merchandising and discovery across console, app and web, creating a cohesive omnichannel experience.
• Lead and inspire high-performing teams, fostering a collaborative and hybrid working culture that encourages creativity, experimentation, accountability and data-led decision making.
• Ensure the highest standards in hiring, development and retention while acting as a mentor and coach to support exceptional team performance.
• Build strong partnerships across direct and matrixed teams to ensure effective strategy and execution in a complex global organization.
• Improve team effectiveness and scalability through stronger processes, tools and automation.

What we’re looking for

• Extensive experience working in digital-focused environments, with significant experience leading direct-to-consumer merchandising, editorial, digital commerce or marketplace experiences.
• 5+ years of experience developing, leading or significantly advancing personalization capabilities, ideally within gaming, a digital marketplace, e-commerce or a large-scale content platform.
• Demonstrated experience using personalization, recommendations, behavioral insights, segmentation and/or targeted digital experiences to improve customer or player discovery, engagement, conversion and growth.
• Experience developing impactful merchandising and editorial strategies that drive measurable customer engagement and commercial performance.
• A strong understanding of how editorial curation, commercial merchandising and data-driven personalization work together to create relevant customer experiences.
• Experience delivering profitable growth through digital experiences and operating across multiple disciplines to drive performance.
• Strong analytical orientation with experience using customer insights, experimentation and performance data to inform merchandising, editorial and personalization strategies.
• Experience developing a deep understanding of customer trends and behaviors and translating those insights into personalized, targeted digital programs.
• Experience managing multiple stakeholder groups within a complex global and matrixed organization, with the ability to influence effectively at all levels.
• Proven leadership experience building, developing and inspiring high-performing multidisciplinary teams.
• High commercial instinct and the ability to balance customer experience with commercial objectives.
• A deep love and passion for games, with an understanding of the motivations that drive player engagement—from achievement and community to discovery and escapism.
• Demonstrated success operating in high-energy, fast-paced and evolving environments.

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