Senior Director, Global Communications

Sr. Director, Global Communications 

San Mateo, CA / Hybrid *In office 1- 2 days a week

We are seeking a Senior Director, Global Communications, to serve as a strategic advisor to the VP, Global Communications. This leader will help shape and execute an integrated communications strategy that advances Sony Interactive Entertainment’s business priorities while amplifying its games, creators, studios, and brand. 

The communications environment around SIE and PlayStation has become significantly more complex. The team manages a growing number of interconnected business, product, studio, partner, and reputational issues, often simultaneously and across multiple markets. Communications increasingly requires senior-level judgment in real time, alongside the ability to maintain proactive storytelling and sustained momentum between major launches and announcements. 

This role will lead the day-to-day management of the global software communications team, driving operational excellence and alignment, as well as best-in-class execution across all of product communications, media relations and team operations. They will also serve as a senior external communications leader with responsibility for high-level media relationships, issues management, and proactive storytelling. 

Working closely with Global Communications Senior Leadership, the Senior Director will translate strategic priorities into integrated communications programs, compelling storytelling, and measurable results. This role requires a leader who can operate the function with the discipline of a high-performing agency while bringing the judgment, influence, and external relationships expected of a senior communications executive. 

Responsibilities:

Strategic Partnership & Organizational Leadership 

• Serve as a key advisor and operating partner to the VP, Global Communications, helping define team priorities, communications strategy, and resource allocation. 
• Translate senior leadership vision and evolving business priorities into clear communications plans, organizational priorities, and measurable outcomes. 
• Act as a senior decisionmaker on communications issues that require judgment, speed, and coordination across studios, product teams, business leadership, executive leadership, and global markets. 
• Drive operational rigor across the communications organization, ensuring clear prioritization, accountability, and alignment across a growing and increasingly complex portfolio of work. 
• Identify gaps in capability, capacity, and expertise as the business evolves, and build the structures and processes needed to meet those demands. 
• Help shape the long-term evolution of the Software Communications team through organizational planning, capability development, succession planning, and continuous improvement. 

Global Communications Leadership 

• Actively contribute to the development and execution of integrated global communications strategies, designed in partnership with Senior Communications Leadership, that advance PlayStation’s product, game, studio, and brand priorities. 
• Shape compelling narratives that elevate the PlayStation Studios portfolio, PlayStation hardware and services, and the broader brand across gaming, entertainment, technology, and culture. 
• Ensure consistent storytelling across products, games, studios, creators, and corporate priorities. 
• Partner closely with Senior Communications Leadership to ensure strategic alignment across software and product communications and communications readiness for launches, business milestones, partnerships, reputational issues, and emerging risks. 
• Provide senior communications counsel during sensitive or fast-moving situations, helping teams quickly assess risk, align messaging, engage key stakeholders, and determine the appropriate external response. 
• Ensure cross-functional stakeholders have clear visibility into announcement plans, performance metrics, emerging issues, risks, and overall communications status. 
• Serve as a senior liaison to Sony Group teams and other external and internal partners on cross-functional initiatives. 

Operational Excellence and Team Management 

• Lead annual communications planning, prioritization, and resource management across the Software Communications team. 
• Manage the day-to-day operation of the global team, creating the structure that allows the VP to focus on enterprise-level strategy, executive counsel, major business decisions, and the highest-priority external issues. 
• Partner with Senior Communications Leadership on organizational design, talent development, and succession planning. 
• Build clear operating rhythms and updates that provide leadership visibility into priorities, workload, risks, and performance. 
• Establish consistent frameworks for campaign planning, measurement, postmortems, and best-practice sharing. 
• Oversee staffing strategy, team structure, and capability development to ensure the organization can respond to evolving business needs and periods of intense communications activity. 
• Implement processes and programs that improve speed, quality, consistency, and scalability of output across regions and teams. 
• Establish stretch goals that inspire the team to deliver at a higher level. 
• Foster a culture of creative thinking, accountability, agility, and continuous improvement. 
• Tap into cultural and industry trends to encourage stronger campaign ideas and more relevant storytelling. 

Media Relations Strategy 

• Set the strategic direction for PlayStation’s global media bureau, making media relations relations an always-on discipline rather than an activity centered primarily around launches and announcements. 
• Build and maintain senior-level relationships with the industry’s most influential journalists and cultural voices. 
• Serve as a senior company representative with top-tier media, particularly during complex, sensitive, or fast-moving situations where trust, judgment, and established relationships are critical. This includes serving as a spokesperson as needed. 
• Lead proactive engagement with priority media between major beats to sustain momentum, deepen understanding of PlayStation’s strategy, and create opportunities to tell broader business, product, studio, and creator stories. 
• Identify emerging narratives and potential reputational issues early and develop strategies to address them before they become larger communications challenges. 
• Strengthen PlayStation’s ability to compete for attention in an increasingly active communications environment where competitors are engaging media and industry audiences consistently throughout the year. 
• Drive proactive media engagement that strengthens understanding of PlayStation’s business and elevates its position across gaming, entertainment, technology, and culture. 

Tools, Technology and AI Integration 

• Collaborate with other team leads to oversee the implementation of communications tools and platforms, including the adoption of responsible AI to improve team efficiency, insights and output quality. 

Qualifications:

• 18+ years of experience in communications, with significant experience in senior leadership roles. 
• Experience leading large, global, matrixed communications teams in a complex, fast-paced organization. 
• Demonstrated success building high-performing teams through operational excellence, talent development, and organizational change. 
• Strong track record leading communications for major product, software, or entertainment launches. 
• Significant experience managing sensitive issues, reputational challenges, and high-profile communications situations. 
• Deep relationships with top-tier media and demonstrated ability to engage credibly with senior journalists and industry influencers. 
• Experience serving as a senior communications leader and trusted advisor to executive stakeholders, as well as experience working closely with entertainment properties, creative teams, or game studios preferred. 
• Demonstrated ability to operate with both strategic vision and operational discipline. 
• Experience managing budgets, agencies, and complex cross-functional stakeholders. 
• Familiarity with digital tools, analytics, and emerging technologies, including AI applications in communications. 
• Excellent judgment, executive presence, and ability to influence at the senior and executive level. 

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