Senior B2B Integrated Marketing Manager

About the Role:

We are seeking a Senior B2B Integrated Marketing Manager, serving as both a strategic architect and an executional integrated marketing powerhouse who can accelerate our pipeline growth. This role is the engine that unites brand awareness, content, and demand generation into a singular revenue machine.

You will thrive as a sole contributor who owns the tactical execution of digital lead generation, while concurrently building the processes, team, and infrastructure to scale our growth engine across a broader multi-channel marketing mix. You are a strategic, AI-forward challenger and execution engine who doesn't just manage campaigns; you demonstrably accelerate the growth of the business – driving pipeline volume, quality, velocity and, ultimately, revenue.

If you are a high-octane growth marketer who loves building from scratch, thrives in the details of digital-multichannel performance, and understands the nuances of B2B healthcare and/or employee benefits, we want to hear from you.

What You’ll Do:

• Integrated Growth Strategy:
• Lead the "Brand-to-Demand" continuum, partnering with brand marketing, product marketing and sales to architect end-to-end strategies that align top-of-funnel brand narrative through bottom-of-funnel conversion tactics.
• Develop and implement an aggressive, multi-channel demand generation strategy and execution plan (paid media, email, social, webinars, and events) that drives maximum engagement and conversion.
• Execution & Optimization:
• Act as the primary driver of execution, hands-on managing digital campaigns with precision. Implement A/B testing frameworks and real-time adjustments to maximize lead quality and ROI.
• Focus on full-funnel impact: pipeline volume, deal-stage progression, and revenue.
• Lead website optimization and partner with revenue operations to build the marketing automation engine including lead definition and workflows.
• Content & Narrative Engine:
• Develop the content ecosystem that solves for "broker/HR education" hurdles, effectively moving prospects from skeptical observers to advocates.
• Partner with leadership to define the "anchor" pieces (research, industry reports, executive voice) that will influence the market to our advantage. Break them up into consumable storylines that fit with each channel in the execution engine.
• Operational Excellence:
• Partner with Sales and Revenue Operations to align demand gen efforts with broker and employer buying cycles.
• Identify and apply AI and automation tools to improve productivity, reduce time-to-market, and optimize campaign performance.
• Manage the demand generation budget, coordinating with external vendors and agencies to scale capacity as needed.

What You’ll Bring:

• Experience: 8-10+ years of progressive B2B marketing experience, with a proven track record of scaling marketing efforts in a high-growth environment. Deep expertise in B2B Healthcare or adjacent HR or employer benefits markets is  strongly preferred.
• Builder Mindset: You possess the rare ability to think big-picture (market positioning, category creation) while remaining a hands-on builder and optimizer of content and campaigns.
• Healthcare/Fintech Fluency: You can simplify complex healthcare/financial concepts into compelling, disruptive stories that persuade C-suite executives and skeptical buyers.
• Analytical Rigor: You are as comfortable with a creative brief as you are with a CRM report. You use data to challenge assumptions and drive better outcomes.
• Agility & Resourcefulness: You thrive in fast-paced, resource-constrained environments, with deep expertise in marketing automation (HubSpot/Marketo), CRM systems, and digital advertising platforms (Google Ads, LinkedIn Ads).