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Product Strategy & Operations Lead, Ad Performance

Roku

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Questions you are likely to be asked

  1. Why do you want to join Roku?
  2. What is your experience with Product management? Tell me one thing you learned the hard way.
  3. Tell me about a process you made faster or cheaper.
  4. How do you handle a delay that affects a customer?
  5. How do you plan when demand is hard to predict?

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Teamwork makes the stream work.

 

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the team

Ad Product Strategy & Operations (PS&O) is a hybrid strategy and execution function within Roku’s Ad Product organization. We partner with product managers and cross-functional teams to accelerate decision-making, ensure launch readiness, and operationalize product strategy across Roku’s advertising portfolio. The team sits at the intersection of product development and business enablement. Our focus is on driving clarity, scalability, and alignment across initiatives, from roadmap planning through launch execution. We also collaborate closely with commercialization partners to ensure new products and solutions are brought to market effectively.

 

About the role

We're looking for a PS&O Lead with a performance advertising background to drive product strategy through market analysis, competitive intelligence, and go-to-market execution for Roku's growing performance advertising business. You'll develop and operationalize scalable frameworks to unlock revenue growth across our performance and growth advertising portfolio, ensuring tight alignment across product, sales, and legal teams. You'll act as a key strategic partner bridging product development with business enablement, identifying systemic roadblocks, workflow inefficiencies, and operational gaps that stand between our roadmap and the market.

The ideal candidate has built or scaled performance advertising products in a digital platform environment. You've worked across outcome-based buying systems: cost-per-action bidding, conversion optimization, audience targeting, measurement and attribution, and the feedback loops that make performance campaigns work at scale. You understand how growth marketers evaluate platforms, what drives adoption of new buying products, and how to translate complex ad tech into something a sales team can confidently sell. This is a high-visibility, high-impact role. You'll operate with autonomy, move fast, and own the commercialization and triage work that determines whether Roku's performance advertising platform becomes a must-buy for growth marketers.

For Massachusetts Only - The estimated annual salary for this position is between $130,000 - $170,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

 

What you'll be doing

 

We're excited if you have

#LI-RN1

What's Roku's approach to hybrid working?

Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.

 

What are some of the benefits?

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

 

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.

 

What should I know about Roku's culture?

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing WorkforcePrivacy@Roku.com.

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Listed on greenhouse · posted 2026-04-09. ApplySarthi collects openings and links to application pages; the role is advertised by Roku, not by us.