Platform Marketing Lead

At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.

About the Team

Within the Revenue organization, Platform Growth Marketing acquires merchants through platforms and partners. We work with PSPs and ISVs to build joint go-to-market programs, activate partner ecosystems, and drive measurable pipeline, GMV, and revenue. As our partner portfolio grows, we’re building reusable programs, assets, and measurement that help multiple partners go to market at once. The team works closely with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence.

We’re looking for a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through Affirm’s platform and ISV channels.

This is a hands-on role. You’ll move between channel strategy, campaign development, partner collaboration, asset creation, execution, and measurement. Experience with platform or partner GTM is helpful, but we’re primarily looking for a strong marketer who can learn a new ecosystem quickly.

• Launch integrated merchant acquisition and activation programs through priority platforms and ISVs.
• Select the right channel mix based on the audience, objective, funnel stage, and available evidence.
• Connect campaign activity to merchant acquisition, launch, activation, pipeline, GMV, or revenue.
• Identify where performance is breaking down and recommend what to continue, change, or stop.
• Build messaging, campaign briefs, content, partner assets, and measurement plans.
• Develop strong working relationships with platform partners and internal teams.
• Turn successful campaigns into reusable playbooks, templates, and channel practices.

What You'll Do

• Own channel strategy and execution for a defined set of platform marketing programs.
• Develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant.
• Build campaign briefs, content, partner toolkits, presentations, and performance recaps.
• Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch.
• Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements.
• Analyze performance and recommend where to invest, optimize, test, or stop.
• Learn the business models, audiences, and operating styles of different platform partners.
• Manage multiple programs while making clear priority and capacity tradeoffs.

What We Look For

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing.
• Experience selecting and managing multiple marketing channels against a defined business objective.
• A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes.
• Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete.
• Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports.
• Strong project management across multiple concurrent workstreams.
• Ability to learn new products, audiences, and business models quickly.
• Clear recommendations, personal ownership, and willingness to handle execution details.
• Strong cross-functional communication and stakeholder management.