Partner Marketing Lead, Resellers

About the role

Anthropic's Claude Partner Network (CPN) Reseller track lets authorized partners sell Claude directly to end customers. These partners bring Claude into accounts that Anthropic can't reach alone, and they need marketing that helps them build a real Claude practice: campaigns they can run with their own teams, funding they can put to work, and proof that moves them up through the partner tiers.

This is a foundational, first-in-seat role with wide scope. You'll be the first dedicated partner marketer for the reseller track, and you'll lead it globally. You'll set its marketing strategy, define the standards and playbooks partners run against, and build the tier-advancement path from the ground up. You'll work across regions and with a network of agency partners to deliver programs at global scale. You'll shape how reseller marketing fits into Anthropic's broader partner strategy, working with Partnerships, Commercial Operations, Channel Account Managers, Partner Operations, Customer Marketing, and Communications to make sure reseller activity and Anthropic's direct sales point in the same direction. You'll also set the bar for the marketers who join the practice as it grows.

Key responsibilities

• Set the marketing strategy for the reseller track, including priorities, investment choices, and quarterly and annual plans that connect partner activity to registered pipeline and reseller revenue
• Define the reseller marketing playbook and co-marketing standards, and keep them current as the program launches and expands
• Represent the partner marketing perspective in program design, working with Partnerships, Commercial Operations, and Legal on how benefits, MDF, and tier criteria will work in practice
• Build joint marketing plan templates for reseller partners, including campaign calendars and success metrics
• Source, select, and manage the agency partners that support reseller programs globally, including scope, budgets, quality standards, and performance reviews, and build a regional roster that can scale as the program expands
• Run partner-led campaigns with those agencies, using co-branded and localized kits for each market, and help partners adapt them for their own buyers
• Own partner marketing funds (MDF) end to end: help partners build proposals, track approvals and documentation, and connect every funded activity to registered pipeline
• Help partners reach their next tier by planning the customer stories, certification pushes, and public proof points each tier requires, on a timeline that fits the January and July tier reviews
• Turn partner wins into customer stories with Customer Marketing, from interview through partner and Anthropic approvals
• Coordinate joint announcements and press with Anthropic Communications, managing review timelines and holding partner copy to Anthropic's messaging and brand standards
• Partner with Channel Account Managers and the field on audience and account targeting, so reseller campaigns extend Anthropic’s reach into new customers and partner and direct motions reinforce each other
• Define how reseller marketing success is measured: set targets and KPIs for pipeline, reseller revenue, and campaign ROI, build the reporting, and use results to decide where to invest and what to change
• Report on partner-sourced pipeline and reseller revenue influence, with 30/60/90-day tracking on every activation
• Keep reseller partners informed through the CPN monthly broadcast and newsletter, and bring partner needs and results back into program planning

Minimum qualifications

• Have owned marketing strategy for a partner or channel program, setting priorities and investment decisions rather than only executing against them
• Have built and run co-marketing programs with channel, reseller, or distribution partners, including partner-funded budgets (MDF, co-op, or similar) and ROI reporting
• Have sourced and managed agencies or contractors across multiple regions, including scoping work, managing budgets, and holding quality standards
• Have run marketing programs across multiple international markets
• Understand indirect sales motions, including how partners find, register, and close deals, and can write marketing that reaches partner sellers as well as end customers
• Can build joint plans and value propositions that articulate clear business outcomes for customers
• Have defined success measures for a partner or channel program and used the results to change investment decisions
• Are skilled at tracking program performance in a CRM or equivalent system, and can turn that data into clear recommendations
• Write clearly and precisely, and can hold partner-produced copy to brand and approval standards
• Build trusted relationships with partner marketing and sales teams, and can move priorities forward with partners you don't manage
• Can make and defend decisions with incomplete data, and know when to escalate
• Are highly organized and can run several partner plans at once without dropping quality
• Are comfortable building new processes from scratch, in an environment where the playbook is still being written
• Take ownership of outcomes and step in wherever the work needs you
• Care about the societal impacts of AI and are excited about enabling organizations to adopt AI responsibly

Preferred qualifications

• Have 7+ years of marketing experience, with significant focus on partner marketing in B2B technology environments
• Have launched or scaled a partner program from its early stages, including tier design, benefits, and promotion criteria
• Have produced partner-led customer stories, including managing approvals and public announcement timelines
• Have experience with cloud marketplace reseller motions, such as private offers or co-sell programs
• Have localized marketing content and campaigns for multiple international markets
• Have established relationships with resellers, distributors, or systems integrators
• Have experience with partner relationship management tools and Salesforce partner data
• Understand enterprise AI use cases across industries and functions
• Have set standards for or mentored other marketers, formally or informally
• Have used Claude or other AI tools to scale their own marketing work