Paid Media Supervisor, (Healthcare)

***Proficiency in spoken and written English at an advanced level is required for this role.

***This job application is for a role at one of Power Digital's partner companies. Power Digital is assisting this partner company with its recruiting efforts. If you are selected for this position to interview, please make note of the above statement.

Disclaimer: We're currently on the lookout for potential candidates to join our talent pool via this job listing. Your qualifications will be assessed for both present positions and future opportunities. Should your skills align with a role and an opening arise, our recruitment team will reach out to you promptly. However, please keep in mind that this doesn't guarantee immediate placement or communication.

A day in the life:

As a Paid Media Supervisor, you’ll own the performance, strategy, and growth of major multi-channel paid media accounts. You’ll partner closely with the Associate Media Director on strategic direction and planning, while fully owning execution, testing, and reporting. Your day includes reviewing pacing and KPIs, identifying optimization opportunities, and designing tests that push performance forward across the full funnel. You’ll lead client conversations as the subject-matter expert, guide a growing team of Media Managers, and confidently recommend (and defend) strategies that drive real business impact. In a remote-first environment, you’ll operate with autonomy, accountability, and a constant drive to raise the bar.

Responsibilities:

• Own end-to-end management and strategic oversight of assigned paid media accounts.
• Drive performance against pacing, KPIs, and efficiency goals—continually raising expectations.
• Lead paid media strategy, road-mapping, testing frameworks, and campaign ideation.
• Manage and mentor a team of 1–2+ Media Managers, supporting their strategic and technical growth.
• Partner with Account Managers and the Media Director to align media strategy with client goals and business outcomes.
• Serve as the primary internal and external point of contact for owned accounts.
• Lead client communication, reporting, insights, and strategic recommendations.
• Oversee ongoing account maintenance: optimizations, structure updates, bidding strategies, conversion tracking, and copy revisions.
• Design and deploy monthly and quarterly testing plans across structure, targeting, creative, messaging, and conversion strategy.
• Drive full-funnel strategy development, validation, and continuous improvement.
• Identify opportunities to expand media spend, channels, and account scope.
• Stay ahead of industry trends, testing new platforms, and expanding Cardinal’s paid media offerings.

Role Requirements:

• 6–10+ years of paid media experience.
• Proven experience managing multiple accounts with monthly budgets ranging from $100K–$1MM+.
• Strong background in paid media strategy, media planning, testing frameworks, and performance measurement across channels.
• Hands-on experience across platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display, and paid social (LinkedIn, TikTok a plus).
• Experience with full-funnel strategy, video campaigns, and lead generation.
• Strong knowledge of Google Analytics, GTM, conversion tracking, and optimization strategy (GA4 a plus).
• Ability to write ad copy, guide creative strategy, define asset needs, and lead creative testing cadences.
• Client-facing experience with confidence, presenting insights, and defending strategy.
• Team management and mentorship experience.
• Strong critical-thinking skills, ownership mindset, and comfort working autonomously in a remote environment.