Manager, Experiential Marketing & Consumer Engagement – Americas

What You’ll Do

Responsible for execution of regional Americas events, including consumer-facing, influencer, and trade across key brand moments, product launches, and retailer initiatives. This role translates brand strategy and Fragrance marketing priorities into high-impact physical experiences that create brand desire, cultural heat, advocacy, content and ultimately consumer demand. This highly cross-functional role will partner closely with Regional Brand Marketing, Influencer/PR, Social, Retail Marketing, Sales, Global teams, and external agency partners to deliver breakthrough experiences with excellence, while managing budgets, timelines, operational complexity, and measurement. 

This role will report to the Executive Director, Fragrance Marketing & Brand Strategy – Americas.

What You’ll Be Working On

• Develop and execute the Americas experiential marketing strategy, translating brand, campaign, and product launch priorities into distinctive consumer, influencer/creator, and trade experiences. 
• Develop breakthrough experiential concepts that bring the brand and products to life in memorable and differentiated ways, while maintaining alignment with Global directives and strategy.  
• Maintain a forward-looking Americas experiential calendar aligned with key launches, cultural moments, retailer priorities, and strategic brand-building opportunities. 
• Partner closely with Influencer, PR, Social, and Brand teams to develop high-impact creator experiences that deepen relationships, drive authentic advocacy, and generate culturally relevant social conversation. 
• Lead strategy and execution for priority trade and retailer experiences, including industry events, retailer conferences, sales meetings, product immersions, and other strategic partner moments. 
• Manage experiential marketing budgets, timelines, and agency partners, ensuring programs are delivered efficiently, on budget, and consistent with brand standards. 
• Ensure experiential programs are designed as part of the broader integrated marketing ecosystem rather than as standalone events, connecting experiences to Social, Influencer, PR, Media, and Retail and Commerce strategies. 
• Establish clear objectives and KPIs for experiential programs, measuring performance and regularly reporting on outcomes to regional and Global stakeholders. 
• Build strong cross-functional relationships across Regional Brand Marketing, Retail Marketing, Sales, Global Marketing, and external agency partners to ensure seamless execution of integrated brand experiences. 

Must Haves

• 3-6 years of marketing experience, preferably within the beauty industry. Category experience preferred.  
• Strong agency leadership experience, including developing strategic briefs and evaluating creative concepts.  
• Strong analytical orientation with experience establishing KPIs, evaluating experiential effectiveness, and translating performance and consumer insights into actionable recommendations. 
• Commercial mindset and understanding of how brand-building activity contributes to consumer recruitment, retail performance, and overall business growth. 
• Strong communication skills with a focus on building and fostering strong relationships with team and cross functional team members. 
• Ability to manage details and projects while responding to changing priorities and feedback in a fast-paced environment. 
• Must be comfortable working in our NYC HQ 3 days per week. 

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