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Líder IT CRM & Marketing Cloud (Hyper-Personalization Lead)

Orion Innovation

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What personalization roles keep asking for: Machine learning (39%), Python (34%), C++ (26%), Java (26%), Deep learning (16%), LLMs (16%), System design (13%) — counted across their open postings here.

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Orion Innovation has 66 open roles listed here.

Counted across 14 company job boards, updated as roles open and close.

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Questions you are likely to be asked

  1. Why do you want to join Orion Innovation?
  2. What is your experience with Salesforce? Tell me one thing you learned the hard way.
  3. How do you keep secrets and access safe in your infrastructure?
  4. Walk me through how code gets from a commit to production where you work.
  5. Tell me about an outage you handled. What did you learn from it?

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Orion Innovation is a premier, award-winning, global business and technology services firm.  Orion delivers game-changing business transformation and product development rooted in digital strategy, experience design, and engineering, with a unique combination of agility, scale, and maturity.  We work with a wide range of clients across many industries including financial services, professional services, telecommunications and media, consumer products, automotive, industrial automation, professional sports and entertainment, life sciences, ecommerce, and education.

Líder IT CRM & Marketing Cloud (Hyper-Personalization Lead)

 

Descripción del puesto:

·        Responsable de liderar la ejecución y evolución de Salesforce Marketing Cloud como plataforma central de activación dentro del ecosistema de CRM, asegurando su correcta integración con otras nubes de Salesforce (Sales, Service, Data Cloud) y plataformas externas.

·        Forma parte del IT CRM Cell y trabaja en conjunto con el Arquitecto de Soluciones, Data & Analytics y proveedores externos para implementar capacidades de hiper-personalización, journeys y activación omnicanal.

·        Rol enfocado en delivery, operación y evolución de Marketing Cloud, con visión de ecosistema. 

Principales responsabilidades

Liderar la implementación y evolución de Salesforce Marketing Cloud.
Diseñar y ejecutar journeys, segmentación y activación de campañas.
Integrar Marketing Cloud con Data Cloud, Sales/Service Cloud y otros sistemas.
Ejecutar la consolidación y estandarización de canales y herramientas de contacto.
Coordinar equipos internos (especialistas, devs, QA) y proveedores externos.
Asegurar delivery continuo bajo metodologías ágiles (PODs).
Implementar casos de uso de personalización (lifecycle, NBO, triggers).
 

Skills y experiencia requerida

Core

5–8 años en Salesforce Marketing Cloud.
Experiencia liderando implementaciones o evolución de SFMC.
Salesforce

Experiencia operando Marketing Cloud en entornos con múltiples Business Units y alta complejidad de campañas.
Dominio de:
Journey Builder
Contact Builder
Automatización y segmentación
Conocimiento de integración con:
Data Cloud
Sales / Service Cloud
Integración

Experiencia en integraciones (APIs, data flows).
Entendimiento de ecosistemas omnicanal con múltiples plataformas de contacto (ej. email, WhatsApp, push, call center).
Delivery

Experiencia liderando equipos híbridos (internos + vendors).
Trabajo en metodologías ágiles (Scrum / PODs).
Experiencia gestionando backlog, releases y prioridades en entornos de delivery continuo.
Data-driven marketing

Experiencia en segmentación, personalización y activación basada en datos (audiencias, triggers, comportamiento).
 

Soft skills

Fuerte orientación a ejecución.
Coordinación cross-functional.
Capacidad de aterrizar estrategia a implementación.
Idioma

Inglés: Intemedio

Orion is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, citizenship status, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Candidate Privacy Policy

Orion Systems Integrators, LLC and its subsidiaries and its affiliates (collectively, “Orion,” “we” or “us”) are committed to protecting your privacy. This Candidate Privacy Policy (orioninc.com) (“Notice”) explains:

  • What information we collect during our application and recruitment process and why we collect it;
  • How we handle that information; and
  • How to access and update that information.

Your use of Orion services is governed by any applicable terms in this notice and our general Privacy Policy.

 

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Listed on greenhouse · posted 2026-06-19. ApplySarthi collects openings and links to application pages; the role is advertised by Orion Innovation, not by us.