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GTM Engineer, Web

Toast

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What gtm roles keep asking for: SaaS (39%), Salesforce (32%), CRM (28%), B2B (27%), Customer success (25%), Stakeholder management (22%), SQL (21%), LLMs (16%) — counted across their open postings here.

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Questions you are likely to be asked

  1. Why do you want to join Toast?
  2. What is your experience with SEO? Tell me one thing you learned the hard way.
  3. How do you decide what to test, and what does good code review look like to you?
  4. Describe a time a deadline forced a trade-off in quality. What did you choose and why?
  5. How would you design an API for a feature you have worked on?

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Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

Toast’s Marketing Operations AI team is the central team responsible for improving marketing performance, quality and efficiency with AI. As the team’s AI Solutions Specialist for Web, you’ll build the AI workflows and experiences that speed up web production and increase website conversion. You’ll also help drive AI adoption and fluency across the broader marketing org. You’ll be a part of the Marketing Operations AI Team, with a dotted line to Web & eCommerce, and work with Web Platform, CRO, PMM, SEO, Legal and Brand.

A day in the life (Responsibilities)

In your first 6 months: you’ll measurably cut web production cycle time and lift visit-to-opportunity conversion through AI-powered site experiences.

 Web production responsibilities 

Website experience responsibilities

Scale responsibilities

What you'll need to thrive (Requirements)

Special Sauce* (Nice to Haves)

AI at Toast

At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.


Our Total Rewards Philosophy

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

The base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits. You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy.

Zone A
$124,000—$198,000 USD
Zone B
$108,000—$173,000 USD
Zone C
$97,000—$155,000 USD

How Toast Uses AI in its Hiring Process

Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. We ask that you complete interviews and assessments on your own, without real-time AI tools, recording, or transcription bots, unless we tell you otherwise in advance. To learn more: https://careers.toasttab.com/ai-in-hiring

Our Approach to Hybrid Working

We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location. Please visit the Locations page on our career site to learn more about our in-office expectations by region: https://careers.toasttab.com/locations-toast

People Are the Secret Ingredient in Our Recipe for Success

At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry brings together people with a wide range of backgrounds, experiences, and perspectives, and we value that same breadth at Toast. We strive to build a culture grounded in authenticity, respect, and humility, where every Toaster has a real opportunity to grow, contribute, and do their best work—raising the bar in delivering exceptional experiences for our customers and each other.

Apply today!

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.

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Listed on greenhouse · posted 2026-10-14. ApplySarthi collects openings and links to application pages; the role is advertised by Toast, not by us.