Group Director Core

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. 

A day in the life:

The Group Director, Core is Power Digital's senior client relationship and revenue leader for a portfolio of primarily small business, founder-led clients. Your clients are often making their first serious investment in outside marketing help — the founder is usually the client, the budget is real money out of their own pocket, and a single underperforming month can feel existential in a way it rarely does at the enterprise level. You manage a higher-volume portfolio than almost any other Group Director role, and you run it the way a disciplined fund manager runs a broad, diversified book: fewer swings for the fences on any single account, more rigor in the system that keeps every account healthy. You are the executive a founder calls directly — there's no committee and no VP layer between you and the person who built the business — and the leader an Account Director never wants to let down. The roles you consistently play day-to-day are: portfolio growth owner, talent multiplier, tech forward leader and AI systems thinker.

At Power, retention is the floor, not the job. You are commercially driven first: you personally own executive relationships and expansion revenue for the top of your portfolio, and you hold your team to the same standard. In Core, that means running a scalable, standardized system — foundational packages, repeatable playbooks, and efficient triage — rather than bespoke strategy for every account, because the portfolio is wider and the margin for one-off customization is thinner than at any other tier. You coach Account Directors and their teams to operate as AI-Native Growth Directors — faster, sharper, and less buried in manual work than the role has ever required before. You decide which AI tools and workflows the division adopts. Your influence runs beyond Client Experience: you shape your Division's go-to-market position, you're a thought partner to your Managing Director and VP, and you represent Power Digital in market on how small, founder-led businesses can grow with limited resources.

Key Responsibilities:

• Own net revenue retention and expansion MRR for the division; treat expansion as the primary commercial lever of the role and own the division's monthly service expansion target
• Personally own executive relationships across the top 10-20% of the portfolio by MRR — direct relationship, not delegated
• Run quarterly, relationship-focused executive check-ins with top-tier accounts and 1x1 check-ins with every priority account
• Maintain an accurate, self-owned retention forecast on a weekly basis — accountable for the accuracy of the division's retention data
• Track vertical-specific signal such as founder engagement and responsiveness, service package utilization, and time-to-first-win on foundational packages, since a disengaged founder or a stalled quick win is often the earliest warning sign of churn at this tier
• Diagnose risk early and install fixes, not just responses; lead or co-lead quarterly plans for the top 10% of the portfolio, weighted toward strategic outcomes over metrics recaps
• Partner with Account Directors to build value-based, consultative business cases — expansion should drive value, not be sold
• Identify and lead common Core expansion paths, including upsell from foundational packages into additional service lines, and efficient, template-driven expansion offers built for speed rather than custom-built proposals
• Work with Account Directors to keep the Salesforce pipeline current and accurate — stages, forecast, and next steps updated weekly
• Serve as the frontline for product and vertical innovation, feeding client signal into Power Circuit
• Build and evolve vertical-relevant reporting frameworks for Core, including metrics such as time-to-first-win, founder engagement/response rate, and package-level utilization, built to work at scale across a high-volume portfolio
• Play a key leadership role in final-round pitches for prospective clients where support is needed 
• Bring vertical point of view and executive credibility to new business
• Partner with Sales to sharpen positioning, collateral, and win rate for the division's go-to-market
• Directly manage Account Directors and oversee the pod that supports them
• Coach every direct report to operate as an AI-Native Growth Director, not a task manager — faster diagnosis, more client-facing time, less manual reporting
• Evaluate the team on Pulse sentiment, health scores, and expansion weekly — not just activity
• Raise the floor on AI adoption — no one on the team operates the old way
• Own hiring, staffing, capacity, and career pathing for the division; facilitate DAPs and career progression conversations
• Practice radical candor; deliver timely, actionable feedback that accelerates careers
• Identify and develop key talent for future Sr. Account Director & Group Director roles
• Lead training on vertical-specific and AI-native tools, processes, and strategies
• Vibe-codes prototypes to automate repeatable tasks, surface better insights, and test hypotheses quickly
• Designs AI workflows for the team — builds the system, not just uses the tools; models AI-forward behavior
• Runs Omega and Iris across the full portfolio and acts on the patterns they surface
• Decides which AI tools and workflows get adopted, when, and how across the division
• Owns division-level AI quality tradeoffs — where AI accelerates output, and where it must never touch client-facing work unreviewed
• Builds and evolves Power Circuit solutions specific to the division with AI-assisted research; runs a monthly audit to confirm adoption
• Collaborates with the innovation team on enhancements and optimizations that better serve the division's clients
• Consulted on the division P&L and accountable for the profitability of the portfolio
• Forecast the four pillars — Churn, Service Expansion, New Business, Efficiency — in partnership with the MD and VP
• Use the P&L and strategic growth bets to build the business case for headcount and investment; drive efficiency through technology, AI, and process improvement
• Own resolution of every escalation in the direct portfolio
• Partner with Data Intelligence, Media Planning, and Activation teams to keep strategy and execution connected
• Represent Power Digital in market — speaking, content, and client-facing points of view
• Become the internal knowledge hub other leaders turn to for vertical and division expertise

Role Requirements

• Department leadership and management experience required — has led Account Directors or senior marketers as direct reports
• 10+ years of leadership experience in a digital marketing agency, with small business or founder-led client work at the AD level or above
• Experience managing a P&L for profitable growth
• Deep marketing fluency across a high-volume, standardized-service portfolio — foundational packages, repeatable playbooks, and time-to-value; understands where a scaled service model breaks down for an individual account and how to fix it without abandoning the system
• Channel and program strategy expertise across a standardized service catalog — has built or overseen scalable, template-driven marketing programs, not bespoke enterprise strategy, without sacrificing quality
• Measurement expertise: keeping reporting simple, fast, and founder-legible — time-to-value and quick-win ROI — and how to translate marketing performance into terms a first-time marketing buyer can act on, without over-engineering the analysis
• Familiarity with the realities of founder-led decision-making — budget sensitivity tied to personal cash flow, fast decision cycles, and low tolerance for jargon or delay
• Has presented to and pushed back on a founder or owner when the data supported it — can hold a direct, plain-language conversation about performance and expectations without an intermediary layer
• Expertise in contract negotiation, client retention, and client growth
• Proven track record delivering high NPS and retention metrics across a high-volume portfolio
• Extensive knowledge of owned, earned, and paid marketing channels appropriate for small business budgets — content, SEO, paid search, paid social, and programmatic
• Familiarity with Core-specific platforms and tools: standardized reporting and dashboarding tools built for scale, CRM systems, and lightweight marketing automation suited to small business budgets
• Operational discipline — able to run a consistent, efficient system across many accounts rather than reinventing the approach for each one
• Entrepreneurial spirit — energized by building, not just operating; contributes to product and go-to-market strategy, not just client management

Key Performance Indicators (KPIs)

Primary: Meet or exceed a 60% Expansion-to-Churn Ratio (ETCR) on a trailing 3-month average

Secondary Expectations:

• 103% net revenue retention (trailing 6-month average)
• 100% MRR (Monthly Recurring Revenue) Growth target achievement (set annually)
• $125K in monthly service expansion pipeline creation across the division
• +90% employee retention rate
• Portfolio NPS at or above 8 (trailing 12 months)

Most Important Things (MITs)

• Division Business & Team Leadership
• New Business & Service Expansion Leadership
• Product Quality, AI & Systems Development
• Client Portfolio Ownership

Benefits & Perks:

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching 
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid 
• A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives