Field Marketing Manager

The Field Marketing Manager will manage demand generation efforts in Mexico, and build a robust marketing pipeline across a number of channels, including events, digital and partnerships. This role will report directly to our VP of Marketing, LatAm. The ideal candidate is an effective leader with proven management skills and proven experience leading acquisition efforts. You are data-driven and have a proven ability to develop, track and scale new marketing initiatives across all channels. This is a highly matrixed role collaborating across the LatAm and Global Marketing teams to deliver efficient acquisition strategy and tactics.

What You’ll Do

• Design and manage our acquisition marketing strategy in Mexico to ensure that objectives are met to maximum efficiency.

• Set and track our pipeline generation goals and ensure that we deliver a positive ROI in the region.

• Build a fully integrated acquisition plan, from consideration to demand generation, including advertising, online paid acquisition, events, ABM, Partnership activities & SOW.

• Partner with the Sales Team on our commercial strategy and work cross functionally on ABM and pipeline generation.

• Optimize our ROI and budget to reach our targets. Work on increasing our Lead quality and conversion rate. Find new, innovative ways to increase lead generation.

• Own budgeting and forecasting for acquisition, track budget spent, report in ROI and Cost per Acquisition.

• Work closely with our VP of Marketing and Global Marketing team to scale our LatAm activities, predict revenue and build our acquisition engine.

Who You Are

• 8+ years of proven experience in marketing.

• Strong background in demand generation through physical and digital activities.

• Proven analytical mindset. Ability to tell a story with data, articulate what’s working and what’s not, and set a clear path for data-driven optimizations.

• Proven experience delivering creative and successful marketing campaigns to build pipeline generation.

• Ability to create and maintain relationships with stakeholders.

• Ability to travel domestically and internationally.

• Strong Communicator: Exceptional stakeholder and relationship management skills, with full professional proficiency (written and verbal) in English and Spanish.