Director of Product, Consumer Apps | Lonely Planet

This role is not open to visa sponsorship or transfer of visa sponsorship including those on H1-B, F-1, OPT, STEM-OPT, or TN visa, nor is it available to work corp-to-corp.

As Director of Product, Consumer App, you’ll own the strategy, growth, and execution of Lonely Planet’s flagship mobile experience.

Your primary mission is simple:

Increase traveler engagement and retention.

You’ll build a product travelers return to repeatedly before, during, and after every trip—creating deeper relationships with our brand while driving sustainable business growth.

This is a highly cross-functional leadership role where you’ll partner with Design, Engineering, Editorial, Data, Marketing, and Commercial teams to deliver AI-native experiences that delight travelers and strengthen Lonely Planet’s position as the world’s most trusted travel companion.

For the Lonely Planet website click here. Curious how Lonely Planet fits into Red Ventures? Click here.

What You’ll Own

Product Vision & Strategy

• Define and evolve the long-term vision and roadmap for the Lonely Planet App.
• Prioritize opportunities based on customer insights, data, and business impact.
• Balance long-term innovation with rapid execution and measurable outcomes.

Engagement & Growth

• Own product engagement, retention, activation, and membership conversion.
• Develop product-led growth strategies that increase customer lifetime value.
• Build a culture of experimentation through A/B testing, rapid iteration, and data-informed decision making.
• Establish and own the app’s north-star metrics and success KPIs.

AI-Powered Experiences

• Lead the development of AI-native experiences that make travel planning and in-trip guidance more personal, contextual, and useful.
• Partner with Engineering and Design to bring emerging AI capabilities into products customers love.
• Ensure AI enhances—not replaces—the trusted expertise that defines Lonely Planet.

Product Leadership

• Lead cross-functional teams from discovery through launch and continuous optimization.
• Align Engineering, Design, Data, Editorial, Marketing, and Commercial stakeholders around shared outcomes.
• Raise the bar for product thinking, customer obsession, business outcomes, and execution across the organization.

What Success Looks Like

Within your first year, you will:

• Increase traveler engagement and retention across the app.
• Deliver measurable improvements in activation, repeat usage, and membership conversion.
• Launch AI-powered experiences that meaningfully improve traveler outcomes.
• Build a disciplined experimentation practice with clear business impact.
• Establish the Lonely Planet App as an indispensable companion throughout the traveler journey.

What You’ll Bring

Required

• 8+ years building and scaling consumer digital products, including significant mobile app experience.
• Experience owning product strategy and outcomes—not just feature delivery.
• Demonstrated success growing engagement, retention, and customer lifetime value.
• Strong analytical mindset with experience using experimentation and customer insights to guide investment decisions.
• Exceptional ability to influence across Engineering, Design, Marketing, Data, and executive leadership.
• Proven track record balancing strategic vision with hands-on execution.

Preferred

• Experience leading AI-powered consumer products.
• Ability to operate AI-native, leveraging LLMs for prototyping, data analytics, user research, and generate PRDs.
• Background in travel, subscriptions, marketplaces, media, or other consumer technology businesses.
• Experience with modern product analytics platforms.
• Passion for travel and building products that customers genuinely love.

Compensation:

Total Cash Compensation Range: $175,000 - $225,000

This role is eligible for a target bonus, which is included in the Total Cash Compensation Range above. This role is also eligible for Equity, which is offered separately from the Total Cash Compensation Range listed above. Actual compensation varies based on location, experience, and qualifications.

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential.  That’s why we offer a generous and flexible PTO policy.  Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Who We Are:

Red Ventures is a global portfolio of high-growth companies — spanning several U.S. businesses, a joint venture in the health services industry, and strategic investments in Europe. Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation, and more. Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital growth challenges, and create world-class experiences and opportunities for employees. Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram.

At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com. 

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At Red Ventures, we believe in real human connection. That’s why we do not hire someone through text, social media, or email only. As part of the hiring process, you should expect live conversations with RV teammates before any offer is made. Also, keep an eye on the sender: we only use official @redventures.com email addresses at the portfolio level or business specific email addresses (e.g., @thepointsguy.com), not ones like “redventurescareer.com.” We will never ask candidates to send money, buy equipment, or share financial account info during your journey with us. You can always find our open roles on redventures.com— if you receive a message that seems suspicious, please use redventures.com to verify the opportunity.

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