Director, JIDEYTRO HCP Marketing

The Role:

Reporting to the Senior Director, Brand Lead, the Director, JIDEYTRO HCP Marketing will contribute significantly to the success of the company’s first LCM indication launch for JIDEYTRO in ROS1+ NSCLC (TKI naïve). This individual will collaborate with colleagues to gather HCP insights, evaluate the TKI-naïve ROS1+ NSCLC market, and drive the development, internal socialization, and alignment of HCP engagement strategies, messaging, and personal promotion materials to support the launch. This individual will simultaneously advance the current in-market indication for TKI-pretreated ROS1+ NSCLC, refining and adding tactics as needed.

This individual will be a critical member of the Marketing Team and work closely with colleagues to develop and execute coordinated strategies / messaging and a comprehensive marketing tactical plan, including collaboration with Digital Marketing on digital assets for HCPs (websites, emails, banners, etc.). This individual will also collaborate closely with cross-functional stakeholders in Medical Affairs, Legal / Compliance, Regulatory, Commercial Operations, Sales (including Field Sales Force), and Sales Training. This role will also be HCP customer-facing on a periodic basis.

Responsibilities:

• Periodically engage with JIDEYTRO HCP customers to understand customer insights, supporting strategy evolution and improved execution
• Partner with other functions (e.g., Insights & Analytics, Brand Strategy, Thought Leader Liaisons, Medical Affairs) to identify / fill critical insight gaps, synthesize findings, and make insight-backed recommendations for HCP engagement strategies, messaging, and tactical plans / execution
• Develop compelling HCP engagement strategies aligned to overall Brand Strategy
• Lead development of HCP tactical plan aligned to key engagement strategies and overall Brand Strategy with clear budget allocation and KPIs
• Collaborate with Digital Marketing, Thought Leader Liaisons, and other HCP Marketers (e.g., Peer-to-peer & Congresses) to develop and execute a comprehensive, HCP Marketing tactical plan, budget, and performance measurement plan
• Collaborate as necessary with Patient- and Healthcare Decision Maker-directed Marketers to ensure a holistic positive customer experience
• Lead development of insight-driven HCP messaging
• Lead development of HCP campaign as needed, consistent with aligned Positioning / Branding and customer insights
• Lead development of HCP Peer-to-Peer and Congress strategy with other HCP Marketing Director and Thought Leader Liaisons and contribute to / oversee tactical execution as needed
• Lead development of HCP personal promotion materials (e.g., Core Visual Aid), including management of agency partners and collaboration with Medical, Legal, and Regulatory for review / approval of materials
• Leading trainings with Field Sales Force on HCP engagement strategy and tactics to ensure flawless execution aligned to core Brand Messages and Brand Strategy
• Lead JIDEYTRO Field Sales Advisory Board to ensure consistent feedback and optimization of promotion materials
• Longitudinally evaluate performance of tactics based on KPIs and adjust execution as necessary
• Responsibly manage tactical budget over the course of the year, reallocating / optimizing as necessary and aligning on proposed changes with Brand Lead and Brand Strategy
• Contribute to Leadership presentations (e.g., Launch Readiness Reviews, alignment on key strategic decisions and core promotional pieces / campaigns) as necessary
• Adapt as necessary to potential changes in timelines and ways of working as organization navigates GSK integration

Competencies Include:

• Strong attention to detail and ability to produce high-quality work independently
• Flexibility to work both independently and in close collaboration with peers, manager, and senior stakeholders, including sharing of workstreams / content with other Marketers
• Strong ability to scenario plan, advance work in the face of ambiguity, and adapt to evolving conditions as needed
• Strong scientific and clinical orientation, comfortable with data, and able to analyze / distill complex information into business implications / recommendations and credible narrative with internal and external stakeholders
• Strong ability to engage with and inspire confidence in sales force and HCPs
• Drives for strong performance and results in a dynamic, fast-paced environment
• Characteristics include being entrepreneurial, collaborative, and an energetic initiative-taker with strong interpersonal and analytical skills
• Excellent written, verbal, presentation, organizational, and real-time processing skills
• Proficiency with Microsoft Word, PowerPoint, Teams / Zoom, and Veeva PromoMats
  

Qualifications:

• Bachelor’s degree required
• 10+ years of biopharma experience with at least 5+ years of oncology Marketing experience, including US product or indication launch experience. NSCLC Marketing and/or sales experience preferred
• Highly experienced in personal promotion tactics, creative campaigns, market research (including testing of messages / promotional materials), message development, tactical planning, and HCP / sales force engagement
• Proven ability to manage multiple projects simultaneously, prioritize effectively, and communicate across organization
• Demonstrated experience in managing vendors, meeting dynamic timelines, scenario planning, organizational socialization, and responsibly managing budgets
• Successful track record of cross-functional collaboration
• Willingness to travel domestically up to 20%