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Brand Manager - Live Content and Seasonal Marketing

PlayStation Global

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Preparing for this interview

Interviews for marketing roles keep coming back to B2B, SaaS, CRM, Salesforce. Practise those questions before you sit with PlayStation Global.

Questions you are likely to be asked

  1. Why do you want to join PlayStation Global?
  2. What is your experience with Paid media? Tell me one thing you learned the hard way.
  3. How do you decide which channel to spend budget on?
  4. Tell me about a campaign that did not work. What did you learn?
  5. How do you measure whether your content is working?

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Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

We are seeking a Brand Manager - Live Content and Seasonal Marketing to lead the marketing strategy and execution of live content, player engagement, retention, and lifecycle initiatives across the MLB The Show.

This role serves as the bridge between annual launch campaigns and year-round player engagement, ensuring that marketing efforts continue to drive participation, retention, excitement, and community engagement throughout the baseball season. The Manager will drive integrated lifecycle strategies across owned, earned, and paid channels, connecting in-game content, real-world baseball moments, and marketing activations cohesively.

The ideal candidate combines strategic thinking, player empathy, campaign execution experience, a passion for live-service gaming, and a deep understanding of baseball culture.

Location: ideally in San Diego or Bay Area, however open to remote candidates within US.

If candidate is fully remote, outside of San Diego or Bay Area, business travel will be expensed, however moments that matter and sync weeks will not be covered by the business.


Responsibilities

Live Content Strategy

Customer Engagement & Lifecycle Marketing

 

Paid Media



Baseball Culture, Tentpole Event Activation, & Fan Engagement

 

Launch-to-Live Planning

Performance, Experimentation, & Insights

Required Qualifications

Preferred Qualifications

Success Metrics

 

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. 

In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

 

The estimated base pay range for this role is listed below.
$126,700—$190,100 USD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

 

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Listed on greenhouse · posted 2026-07-21. ApplySarthi collects openings and links to application pages; the role is advertised by PlayStation Global, not by us.