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B2B Product Marketing Manager

Oscar Health

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Preparing for this interview

Interviews for marketing roles keep coming back to B2B, CRM, SaaS, Salesforce. Practise those questions before you sit with Oscar Health.

Questions you are likely to be asked

  1. Why do you want to join Oscar Health?
  2. What is your experience with B2B? Tell me one thing you learned the hard way.
  3. How do you measure whether your content is working?
  4. Who is the customer for this company, and how would you reach them?
  5. Tell me about a campaign you ran. What were the results?

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Hi, we're Oscar. We're hiring a B2B Product Marketing Manager to join our Marketing team.

Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the role:

This role is foundational to building Oscar's B2B product marketing function. As a dedicated expert, this individual will operate across the full product lifecycle—deeply understanding our audiences, shaping how we position and deliver value, and ensuring our products resonate in market.

Reporting to the Associate Director of Product Marketing, this person will act as a strategic partner across Product, Sales, Design, and Research—translating market dynamics, competitive intelligence, and customer insights into clear product requirements and go-to-market strategies.

They will own the development of differentiated positioning and messaging frameworks that make complex insurance products and technical capabilities clear, credible, and compelling across key stakeholders including employers, consultants, brokers, and through them our members.

This role requires deep audience fluency. The Product Marketing Manager will define and evolve target personas, uncover insights that shape both product and GTM decisions, and ensure alignment between what we build and how we bring it to market.

Highly embedded in the business, this individual will be expected to understand and champion Oscar's growth strategy and long-term vision—driving alignment across teams and ensuring consistent, high-impact execution from roadmap through launch and beyond.

This person should be comfortable independently managing cross-functional stakeholders, representing our team in forums, and leveraging the AI tools available to improve efficiency and outcomes.

You will report into the Associate Director, Marketing.

Work Location: This position is based in our New York City office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule. #LI-Hybrid

Pay Transparency: The base pay for this role is: $117,576 - $154,318 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program and annual performance bonuses.

Responsibilities:

Requirements:

Bonus points:

Travel required:

This is an authentic Oscar Health job opportunity.

At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.

Pay Transparency:  Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.

Artificial Intelligence (AI): Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.

Reasonable Accommodation: Oscar applicants are considered solely based on their qualifications, without regard to applicant’s disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.

California Residents: For information about our collection, use, and disclosure of applicants’ personal information as well as applicants’ rights over their personal information, please see our Privacy Policy.

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Listed on greenhouse · posted 2026-06-15. ApplySarthi collects openings and links to application pages; the role is advertised by Oscar Health, not by us.