Associate Manager, Growth Marketing

Key Responsibilities

• Campaign Planning & Onboarding
• Own the end-to-end campaign setup process — from brief intake and media planning to creative specifications, trafficking, and go-live
• Translate advertiser KPIs (ROAS, CPL, CTR, incremental lift) into campaign structures suited for Razorpay's Transaction Ads inventory and Audience Intelligence activations on Meta and Google
• Coordinate with sales and advertiser teams to define targeting parameters, audience segments, budget pacing, and flight schedules
• Ensure all campaigns are launched accurately and on time, with proper tracking and attribution in place
• Campaign Execution & Optimization
• Monitor live campaigns daily across Razorpay Media Network (in-transaction and post-transaction placements) and offsite channels (Meta, Google)
• Proactively identify underperforming campaigns and implement optimizations across bids, creatives, audience segments, and pacing
• Manage budget allocation across campaigns to maximize delivery and performance against KPIs
• Work with the publisher operations team to troubleshoot delivery issues and ensure inventory health on 3P publisher platforms
• Client Reporting & Insights
• Build and deliver regular performance reports (weekly, mid-flight, end-of-campaign) with clear insights and recommendations
• Present campaign results to advertiser POCs and agency teams, demonstrating ROI and identifying opportunities for upsell or renewed investment
• Develop standardized reporting templates and dashboards that scale across the campaign portfolio
• Audience Intelligence Campaign Management
• Set up and manage transaction graph-based audience segments for activation on Meta and Google
• Coordinate with the data and product teams on segment availability, refresh cycles, and match rate optimization
• Support advertiser teams in interpreting audience performance data and refining segment strategies across campaign cycles
• Cross-functional Collaboration
• Partner with enterprise sales during the pre-sales phase to validate campaign feasibility, scope delivery timelines, and set realistic performance expectations
• Work closely with product on feature gaps, delivery bugs, and tooling improvements that impact campaign operations
• Coordinate with creative and agency partners to ensure ad assets meet platform specifications and quality standards
• Feed structured performance insights back to the sales team for renewals, upsells, and new business pitches
• Process & Operations
• Maintain accurate campaign trackers, status dashboards, and pacing reports across the entire active portfolio
• Document SOPs for campaign onboarding, optimization workflows, and reporting cadences
• Flag risks proactively — budget overruns, delivery shortfalls, creative fatigue — and drive resolution before they impact client outcomes

Required Skills and Qualifications

• Bachelor's degree in any discipline; quantitative or business backgrounds preferred
• 3–6 years of experience in campaign management, ad operations, or performance marketing — ideally at a DSP, ad network, publishers in ecommerce, UPI, quick commerce apps or performance marketing agency managing Meta/Google campaigns
• Hands-on experience managing campaigns on programmatic ad stack, Meta Ads Manager and Google Ads (DV360 or Programmatic is a plus)
• Strong analytical ability — comfortable working with campaign data in Excel/Sheets, pulling insights, and identifying optimization levers without hand-holding
• Experience with audience-based targeting strategies (custom audiences, lookalikes, contextual, behavioral segments)
• Familiarity with tracking and measurement frameworks — pixel setup, conversion events, UTM parameters, and attribution models
• Excellent client-facing communication skills; able to present performance data clearly to marketing and agency stakeholders
• High ownership mentality — able to manage multiple campaigns simultaneously while maintaining quality and SLA commitments
• Prior exposure to retail media, commerce media, or fintech advertising is a strong plus
• BFSI advertiser experience (banks, credit cards, insurance, fintech) is an advantage