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Associate Director of Product Marketing, ICHRA

Oscar Health

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Questions you are likely to be asked

  1. Why do you want to join Oscar Health?
  2. What is your experience with B2B? Tell me one thing you learned the hard way.
  3. Tell me about a campaign that did not work. What did you learn?
  4. How do you measure whether your content is working?
  5. Who is the customer for this company, and how would you reach them?

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Hi, we're Oscar. We're hiring an Associate Director, Product Marketing, ICHRA to join our Product Marketing Team.

Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the role:

The Associate Director, Product Marketing (ICHRA) executes the end-to-end go-to-market (GTM) activities and localized launch campaigns for Oscar's Individual Coverage Health Reimbursement Arrangement (ICHRA) business. Operating with a balance of 70% execution focus and 30% tactical strategy, you will translate insurance plan design and technical digital features into clear messaging frameworks and multi-audience sales enablement assets. The Associate Director coordinates daily operations across Product Management, Sales Strategy, Creative, and Legal teams to accelerate broker adoption and member enrollment. Working under general direction, you will manage execution timelines, leads product feature rollouts, and track key performance indicators to scale Oscar's commercial B2B motion footprint.

You will report into the Senior Director, Product Marketing.

Work Location: This is a remote position, open to candidates who reside in: Atlanta, GA. You will be fully remote; however, our approach to work may adapt over time. Future models could potentially involve a hybrid presence at the hub office associated with your metro area. #LI-Remote

Pay Transparency: The base pay for this role is: $147,549 - $193,658 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program and annual performance bonuses.

Responsibilities:

Requirements:

Bonus points:

This is an authentic Oscar Health job opportunity.

At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.

Pay Transparency:  Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.

Artificial Intelligence (AI): Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.

Reasonable Accommodation: Oscar applicants are considered solely based on their qualifications, without regard to applicant’s disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.

California Residents: For information about our collection, use, and disclosure of applicants’ personal information as well as applicants’ rights over their personal information, please see our Privacy Policy.

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Listed on greenhouse · posted 2026-07-20. ApplySarthi collects openings and links to application pages; the role is advertised by Oscar Health, not by us.