Ad Marketing Coordinator

What is the role?

Roku is seeking an Advertising Marketing Coordinator to join the Demand Marketing team within the Growth Marketing organization. In this role, you will blend hands-on content creation with social media management, analytics reporting, and cross-functional project coordination to bring Roku's biggest advertising campaigns and moments to life across owned channels. You will write, edit, and optimize content across multiple formats and platforms while maintaining Roku's tone and messaging standards. This role also encompasses day-to-day management of the Roku Advertising LinkedIn presence, website content publishing and quality assurance through HubSpot, and project coordination using Asana. The ideal candidate brings strong editorial skills, a data-driven approach to content strategy, and the ability to collaborate across teams including design, digital, legal, and external partners. This is a full-time position based in New York City.

For New York Only - The estimated annual salary for this position is between $55,000 and $67,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. 

How will I use AI at Roku?

At Roku, we embrace AI as a tool to enhance productivity and innovation across all functions. Whether you're streamlining content workflows, generating draft copy, creating design mockups, or finding new ways to optimize campaigns, you'll be encouraged to leverage AI-powered solutions in your day-to-day work.

As part of our AI-first culture, you'll have opportunities to explore and adopt AI tools that support your role. Roku provides resources and training to help every team member integrate AI into their processes, driving smarter decision-making and greater impact across the organization.

What are the responsibilities of the role?

• Write, edit, and proofread compelling copy across a range of formats and channels, including email newsletters and social media
• Identify data-driven opportunities to repurpose and refresh existing content into new formats to extend its reach and longevity
• Ideate visual assets, both static and video, optimized for social engagement and amplification
• Own the day-to-day management of the Roku Advertising LinkedIn page, including drafting, scheduling, and publishing posts
• Engage with the online community by monitoring comments, messages, and mentions, and respond in a timely, on-brand manner
• Track emerging platform trends, formats, and best practices, and recommend creative approaches to grow reach and engagement
• Report on social performance using analytics tools
• Update, format, tag, and publish content within HubSpot, ensuring every page is accurate, on-brand, and correctly structured before going live
• QA published content to identify and resolve broken links, formatting issues, and errors
• Partner with design, digital, and development teams to build and refine web pages and other digital assets
• Serve as the operational hub for content and campaign work, keeping projects moving from kickoff through publication
• Manage deadlines and task status in Asana and ensure deliverables are completed in a timely manner
• Coordinate deliverables across internal teams and communicate with external partners such as freelancers, vendors, and agencies

What experience would help someone be successful in this role at Roku?

• 1–3 years of experience in content marketing, social media management, or a related marketing coordination role
• Strong copywriting and proofreading skills, with the ability to adapt tone and voice across formats and channels
• Hands-on experience managing social media channels and content calendars
• Familiarity with CMS platforms and comfort publishing and quality-assuring web content
• Working knowledge of SEO fundamentals and analytics tools such as Google Analytics (GA4)
• Experience with project management tools such as Asana, Trello, or Monday.com and strong organizational and time-management skills
• Ability to use AI tools to expedite copywriting, brief development, and design mockup processes
• Excellent verbal and written communication skills
• Strong analytical and problem-solving skills
• Curiosity about content and campaign trends in the media and advertising industry
• Collaborative mindset with the ability to work cross-functionally across varying levels of the organization
• Proficiency in Microsoft Office Suite