VP Marketing (m/f/d) (Performance | B2B | B2C)

yoummday? Never heard of it? That's about to change, thanks to you. As VP Marketing (m/f/d) (Performance | B2B | B2C) at our headquarters in Munich , you take full ownership of building a new, integrated and performance-driven marketing function, with short decision paths and plenty of room to shape it. Marketing at yoummday has grown organically so far, across three separate areas: Brand & Corporate Communications, Client Marketing (B2B), and Talent Market Place (TMP, B2C-style), our talent marketplace responsible for recruiting our freelance CX agents. You bring these three previously independent teams together: with an aligned strategy, one shared KPI framework, central steering, and unified reporting. YOUR MISSION Measurable contribution to client pipeline, efficient freelancer acquisition and a strong brand in our target markets. No marketing that just looks good. No campaign without measurable impact. YOUR RESPONSIBILITIES Strategy & Prioritization. You define the marketing and brand strategy across clients, talents and corporate positioning and turn business goals into measurable targets and roadmaps. Performance & Budget. You own the budget, steer it by pipeline contribution, cost per lead, cost per acquired freelancer and conversion, and shift resources to what performs. Data & Reporting. You build one measurement setup from tracking and attribution to funnel dashboards and establish a culture of testing and fast iteration. Organization. You lead the three teams, clarify roles and interfaces, and decide what to build in-house and what to cover with agencies and freelancers. Channels & Brand. You define the role of key channels (website, performance, social, ABM, events, PR) and set up one integrated approach to content, design and brand guidelines. YOUR SKILLSET Marketing leadership at scale-up speed. You’ve led marketing in a scale-up or a similarly dynamic environment. Proven performance track record. You’ve owned significant acquisition budgets and can show concrete results, such as lower acquisition costs, higher conversion or measurable pipeline contribution. Data-driven to the core. You work hands-on with funnel metrics, attribution and dashboards. B2B and B2C in one hand. You know B2B brand building and demand generation as well as B2C-style acquisition at scale, ideally in a two-sided marketplace. Strategy and execution in one hand. You’ve set things up strategically and delivered them operationally. Hands-on leadership. You lead close to the team, set clear direction, and actively develop people, rather than just delegating. Steering inward and outward. You’ve successfully managed agencies and freelancers and know how to work with cross-functional stakeholders. Language skills. You communicate confidently in German and English at C-level and bring a good sense of humor. About us Are you looking for a profitable scale-up that offers you long-term prospects and a disruptive business model with a growth-oriented corporate culture? Do you also want to grow beyond the usual standards, bring your own initiative and appreciate actively shaping topics? Then yoummday is the right place for you! yoummday: “ You made my day ” - As an innovative SaaS platform, we connect companies with highly qualified freelance call center agents (“Talents”) worldwide. Our digital solution enables flexible, scalable and efficient customer support - without the need for traditional call center structures. We are a family-run Munich-based scale-up with over 350 employees (“Daymakers”) at 5 locations in Europe and 1 in the USA - further growth is inevitable ;). Become part of our team and set new standards in AI-supported customer service with us to create smart, data-driven solutions that inspire. At yoummday, we value diversity and equal opportunities. We welcome applications regardless of gender, background, age, sexual orientation, religion, or disability. Different perspectives make us stronger – which is why we actively promote an inclusive work environment where everyone can reach their full potential. Find more English Speaking Jobs in Germany on Arbeitnow