Senior Product Manager

Senior Product Manager, PLG & Onboarding

About the role

Exclaimer is the leading email signature management vendor. Our product appeals to companies who need their employees’ emails to include disclaimers and signatures with consistent branding.

We're looking for a Senior Product Manager to own our product-led growth (PLG) motion, with a particular focus on the self-serve onboarding flow on www.exclaimer.com: the path a new user takes from signup through activation, to their first meaningful "aha" moment during a trial, to becoming a paying customer.

You’ll be working closely with our Head of PLG, with whom you agree improvements to the onboarding flow. Your impact on activation and time-to-value translates directly into revenue, retention, and lower cost of acquisition.

You'll sit at the intersection of product, design, data, growth marketing, and sales, and you'll be judged on outcomes - activation rate, time-to-value, self-serve conversion, trial-to-paid - not just features shipped.

What you’ll do

• Own the self-serve funnel end to end – the initial focus is on signup, activation and first-value.
• Redesign and continuously improve onboarding – make it really easy for new users to set up and deploy their first signature in an intuitive self-guided way that gets users to value fast.
• Track funnel metrics - activation rate, time-to-value, trial/free-to-paid conversion - and set targets against them. Partner with data to improve on analytics.
• Run a disciplined experimentation program - prioritise, design, ship, and analyse A/B tests across the onboarding and activation funnel.
• Write specs and prioritise the roadmap for PLG and onboarding initiatives, balancing quick wins against structural changes.
• Partner with growth marketing on the handoff from acquisition to product - landing pages, signup flow, lifecycle email/in-app messaging.
• Partner with sales and customer success on clean handoffs for accounts that need a human touch.
• Contribute to pricing and packaging – the structure of our packages, feature gating, paywalls, and upgrade triggers.
• Talk to users constantly - usability testing, interviews, session replay, and support/NPS signal - to find where self-serve users get stuck.
• Report on PLG health to leadership, translating funnel data into a clear narrative and a prioritised action plan.

What you'll bring

Experience

• You are an experienced product manager, who has owned and improved a PLG motion or self-serve onboarding/activation funnel at a B2B SaaS company.
• A track record of moving a specific metric - activation rate, time-to-value, trial-to-paid conversion - and can speak to the before/after in detail.
• Experience running structured experimentation at a meaningful cadence, not one-off tests.
• Experience working cross-functionally with design, engineering, data, marketing, and sales/CS.

Skills & ways of working

• Data fluency – comfortable using data tools (Tableau, Databricks, Heap), with an inquisitive mind, drawing sound conclusions and making data-informed decisions.
• Product craft - strong UX instincts and a close working relationship with design; can review a Figma flow and know what will confuse or delight a new user.
• Systems thinking - sees the funnel as an integral part of the overall product and customer experience.
• Commercial acumen - understands how pricing, packaging, and monetisation levers interact with activation and conversion.
• Technical fluency and AI - can talk credibly with engineers about implementation trade-offs without needing to write the code. Is able to build AI into their workflows and to continuously seek ways to improve velocity and quality.
• Communication - writes clearly, prioritises ruthlessly, and can bring stakeholders along with objective arguments and a clear point of view.
• Collaboration and continuous learning – works well with geographically dispersed colleagues from a range of disciplines to achieve a common goal. Helps others improve their game by giving constructive feedback. Believes in continuous learning.