Senior Paid Social Manager | Cult Beauty

Life at THG Beauty 

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. 

 Cult Beauty

Cult Beauty is one of the UK's leading online beauty destinations, known for a curated, expert-led edit of the best emerging and established beauty brands. As part of THG, Cult Beauty combines an entrepreneurial, fast-moving culture with the scale, data and technology of a global e-commerce group. The affiliates and partnerships channel is a genuine growth priority for the business, with strong performance to date and significant headroom to scale reach, revenue and brand awareness over the next 12–24 months.

Why be a Senior Paid Social Manager at THG Beauty? 

The Senior Paid Social Manager is responsible for developing and executing Cult Beauty’s paid social strategy to drive customer acquisition, engagement, and retention. This role involves day-to-day management of paid social campaigns, budget ownership, and performance optimization across key platforms like Meta, TikTok, and Pinterest.

Working closely with Brand and Ecommerce teams, the Senior Paid Social Manager ensures that paid social activities are aligned with commercial priorities and deliver against key business objectives. This role is ideal for an experienced paid social specialist looking to take on greater strategic responsibility, budget ownership, and stakeholder engagement.

As Senior Paid Media Manager, you’ll:  

• Budget & Forecasting: Day-to-day management of the paid social budget, including forecasting and reporting in partnership with the Digital Director.
• Strategy Development: The development and delivery of the paid social strategy across all key platforms (e.g., Meta, TikTok, Pinterest).
• Campaign Lifecycle: End-to-end campaign management, from planning and setup to optimization, testing, and analysis.
• Partner Relationships: Relationships with key social media platform partners, staying ahead of new features, best practices, and investment opportunities.
• Performance Insights: Reporting and insights on paid social performance to inform investment decisions and strategic planning.
• Measurement Frameworks: Adoption and utilization of measurement and attribution platforms to demonstrate the value and impact of paid social activities.

What skills and experience do I need for this role? 

1. Paid Social Strategy & Planning

• Develop and implement a comprehensive paid social strategy aligned with Cult Beauty’s overall marketing and business goals.
• Plan and execute both always-on and campaign-specific activities across all relevant paid social channels.
• Ensure paid social plans are aligned with the trading calendar, new brand launches, and promotional activities.
• Collaborate with the Brand team to ensure creative assets are best-in-class and optimized for each platform.

2. Budget Management & Forecasting

• Manage the paid social marketing budget, tracking spend against the plan and identifying risks or opportunities.
• Own in-month and in-quarter forecasting of paid social spend and performance metrics.
• Provide evidence-led recommendations for budget allocation based on channel performance and strategic priorities.

3. Campaign Management & Optimisation

• Manage day-to-day campaign execution, including audience targeting, creative setup, and bidding strategies.
• Continuously monitor and optimize campaigns to meet performance targets such as ROAS, CPA, and LTV.
• Champion a robust test-and-learn approach, running A/B tests on creative, copy, and targeting to drive continuous improvement.
• Analyze performance data to generate actionable insights and recommendations for future campaigns.

4. Platform & External Partnerships

• Build and maintain strong relationships with key platform partners, including Meta, TikTok, and Pinterest.
• Stay informed about new ad formats, platform updates, and emerging trends to keep Cult Beauty at the forefront of paid social innovation.
• Identify and explore new platform opportunities to expand reach and drive growth.

5. Stakeholder, Peer & SLT Relationships

• Act as the key paid social contact for internal teams, including Ecommerce, Brand, and Creative.
• Build strong working relationships with peers across the marketing function to ensure an integrated approach.
• Confidently present performance updates, insights, and strategic recommendations to senior stakeholders.

6. Measurement & Attribution

• Utilize attribution and marketing mix modelling (MMM) outputs to understand the true impact of paid social and optimize spend accordingly.
• Work with the wider marketing team to ensure a consistent approach to measurement and reporting.
• Translate complex data into clear, practical recommendations for channel and budget optimization.

7. Reporting, Insight & Continuous Improvement

• Own regular reporting on paid social performance, budgets, and core KPIs.
• Translate performance data into clear, actionable insights for the Digital Director and the wider business.
• Stay current with industry trends and best practices, bringing new ideas into the team to foster innovation.

• Target Delivery: Paid social budget delivered within agreed COS/ROAS targets, with accurate and confident forecasting.
• Cross-functional Collaboration: Strong, trusted relationships with internal teams that ensure paid social is fully integrated with wider business activities.
• Strategic Partnerships: Platform partnerships that provide Cult Beauty with early access to new features and strong commercial terms.
• Data-driven Decisions: Clear, evidence-led investment decisions that drive growth in customer acquisition and retention.
• Innovation: A robust test-and-learn culture that leads to continuous performance improvement.

What’s in it for me? 

Career Development 

• Access bespoke development programmes that have been designed and developed by our in-house L&D team. 

• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider. 

Enhanced Leave 

• 25 days annual leave plus bank holidays. 

• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! 

• Enhanced maternity and paternity pay, depending on length of service.  

• Up to 10 days compassionate leave. 

• Buy back up to 3 days each year. 

• Unlock 2 days volunteer leave after 12-months. 

Wellbeing Support 

• Access face-to-face and virtual appointments with our in-house GP.
   
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.  

Other Perks 

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
   
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. 

• Anniversary gifts when you hit 5 and 10 years of service.