Senior Integrated Marketing Strategy & Planning Manager

About the role

• Integrated Marketing France connects global marketing strategy with local business priorities to deliver impactful marketing campaigns.
• As Senior Marketing Manager, Integrated Marketing, you will identify France’s priority marketing moments and translate global direction into a clear, integrated marketing plan. Using business performance, consumer insights and knowledge of the French market, you will recommend what to prioritise, what to adopt from global campaigns and what to adapt to maximise local impact.
• You will bring teams together around clear priorities, challenge recommendations constructively, simplify complex topics and ensure marketing initiatives deliver against France’s business objectives.

Key Responsibilities

1. Marketing Strategy & Planning

• • Analyse business performance, consumer insights and market trends to recommend France’s priority marketing moments.
  • Translate global marketing direction into an integrated France marketing plan, identifying what to adopt, adapt or challenge based on local business needs and market specificities.
  • Develop clear, evidence-based recommendations on priorities and trade-offs, balancing expected impact, investment and available resources.
  • Build a strong rationale for local adaptations and influence global stakeholders when the French market requires a different approach.

2. Campaign Orchestration & Stakeholder Management

• • Lead campaign kick-offs and align local and global stakeholders around clear objectives, responsibilities and timelines.
  • Challenge functional recommendations constructively, asking the right questions to ensure proposed media plans, creative concepts and campaign choices meet France’s objectives.
  • Simplify complex, cross-functional topics, clarify dependencies and facilitate decisions to keep initiatives moving.
  • Anticipate delivery risks, resolve coordination challenges and ensure campaigns are delivered on time and to the agreed brief.

3. Marketing Plan Consolidation & Executive Communication

• Consolidate the France marketing plan into a clear, executive-level overview of key priorities, campaign choices, local adaptations and expected business impact.
• Write concise, insight-led strategic memos articulating the rationale behind France’s marketing recommendations, key trade-offs and decisions requiring alignment or approval.
• Build a compelling, evidence-based narrative connecting France’s business priorities and market specificities with global marketing strategy.
• Present and defend France’s marketing recommendations to global executives, ensuring local choices are understood and enabling informed decision-making.

Key Skills & Experience

• • 5+ years of experience in integrated marketing, marketing strategy, campaign planning or marketing programme management.
  • Strong business acumen, analytical thinking and the ability to translate data and consumer insights into actionable recommendations.
  • Strong critical thinking and sound judgement: able to challenge assumptions, ask the right questions and assess whether proposed marketing choices support business objectives, without needing to be the technical expert in every discipline.
  • Ability to balance global consistency with relevant local adaptation, using clear evidence and constructive influencing skills.
  • Excellent stakeholder management and communication skills, with the ability to simplify complex topics and align teams without direct authority.
  • Strong organisational skills, pragmatism and ownership, with a focus on prioritisation and delivery.
  • Fluent in French and English, with the confidence to challenge and influence stakeholders in an international environment.

Success Measures

• • A clear, business-led recommendation of France’s priority marketing moments.
  • Relevant local adaptations of global campaigns, supported by clear rationale and market insights.
  • Strong alignment across stakeholders on priorities, decisions and delivery.
  • Campaigns delivered on time and against agreed objectives.
  • Clear, actionable performance insights and executive visibility on the France marketing plan.