ApplySarthiSenior Growth Manager - Lifecycle & Product
Okx
Tailor my CV for this job, freeView job and applyYour CV rewritten for this role, from your real experience. Sign in with Google, nothing to install.
Got this interview? Our apps help you get the job.
Skills named in this job
Read from the description itself, not inferred.
This role on the market
258 open lifecycle roles across 92 companies are on ApplySarthi right now, most of them in Mumbai (21), Bengaluru (13), Delhi NCR (9).
- Donor Lifecycle Marketing ManagerJobgether
- Product Lifecycle Compliance Team LeaderGsk
- Sr. Associate - HRO - Employee Lifecycle Management 5BGenpact
- Lifecycle SpecialistCat
- CRM & Lifecycle Marketing Manager (m/w/d)Alteos GmbH
What lifecycle roles keep asking for: CRM (20%), AWS (18%), Stakeholder management (17%), B2B (12%), SQL (12%) — counted across their open postings here.
Okx has 3 open roles listed here.
Counted across 14 company job boards, updated as roles open and close.
Preparing for this interview
Interviews for lifecycle roles keep coming back to CRM, AWS, Stakeholder management, B2B. Practise those questions before you sit with Okx.
Questions you are likely to be asked
- Why do you want to join Okx?
- What is your experience with Stakeholder management? Tell me one thing you learned the hard way.
- How do you decide which channel to spend budget on?
- Tell me about a campaign that did not work. What did you learn?
- How do you measure whether your content is working?
Prep Sarthi gives you a free mock interview: an AI interviewer asks you questions like these out loud, from your own CV and this job, and shows your score and your weakest answer.
Practise the Senior Growth Manager - Lifecycle & Product at Okx interview free →Who We Are
About the Opportunity
What You'll be Doing
-
Own local product and lifecycle marketing initiatives end to end, from strategy and positioning through execution, journey optimization, and performance reporting.
-
Lead product marketing and go-to-market programs for priority products, defining positioning, target segments, customer journeys, value propositions, messaging, and adoption metrics.
-
Develop full-funnel lifecycle strategies for advanced traders, VIPs, high-value customers, and other priority segments, driving activation, feature adoption, retention, monetization, and lifetime value.
-
Design customer lifecycle, loyalty, reward, engagement, and reactivation programs that drive long-term retention and commercial growth.
-
Act as the key local stakeholder for global Product Marketing, Performance Marketing, and Lifecycle teams, translating local product priorities into campaign briefs, automated journeys, and tailored messaging.
-
Plan and execute high-value customer events, VIP experiences, partner activations, and lifecycle engagements, managing delivery from objectives and budgets through to stakeholder coordination and retention reporting.
-
Partner with Product, Data, Relationship Management, Marketing, Legal, Compliance, Risk, and Finance to deliver coordinated, compliant, and user-centric lifecycle programs.
-
Monitor funnel conversion, product adoption, and lifecycle performance, identify retention and growth opportunities, and communicate insights and recommendations to stakeholders.
What We Look For In You
-
Minimum 5 years of experience in product marketing, lifecycle marketing, CRM strategy, retention growth, or a related field.
-
Proven experience managing product marketing, go-to-market, or lifecycle initiatives from strategy through execution and performance reporting.
-
Strong understanding of customer segmentation, lifecycle journeys, retention, reactivation, messaging, and product positioning.
-
Deep understanding of lifecycle marketing principles and tools, with the ability to build automated user journeys and brief/collaborate effectively with specialist teams.
-
Experience planning and executing VIP engagements, targeted customer events, partner activations, or lifecycle-driven experiences.
-
Strong commercial and analytical skills, with the ability to connect lifecycle and product marketing activities to retention and business outcomes.
-
Proven ability to influence cross-functional stakeholders—especially Product and Engineering teams—and work effectively with regional and global teams.
-
Strong communication, stakeholder-management, and project-management skills.
-
Proactive, execution-focused, and comfortable operating in a fast-paced environment.
-
Experience in cryptocurrency, fintech, financial services, or another regulated industry is advantageous.
-
Experience working with sophisticated investors, institutions, VIPs, loyalty programs, affiliates, or high-value customer segments is advantageous.
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
Match this job to your CV
ApplySarthi scores your CV against this role, shows the skills you are missing, and writes a tailored version for the application.
Check my match →Similar open roles
Need answers during your interview? Try Live Sarthi.
Live Sarthi, an Interview Sarthi app, shows answer suggestions during the call.
- Hidden from supported screen sharingThe overlay stays out of supported Windows screen captures.
- Answers start in about 1.5 secondsResponse time varies with your connection and model.
- From your own CVYour projects and your experience, not a generic script.
- 30 minutes freeThen ₹99 for a 2-day pass with unlimited calls — you pay for the days you are interviewing, not a subscription.
A Windows app, from the same team as ApplySarthi.
Listed on arbeitnow · posted 2026-10-14. ApplySarthi collects openings and links to application pages; the role is advertised by Okx, not by us.