Senior Director Global, BI Services

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit  wppmedia.com.

Role Summary and Impact

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.

OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.

Sr. Director, Business Intelligence

In this high-profile and important role, you’ll be asked to take accountability for data and reporting solutions we develop and maintain for one of our most important clients. 

Leading a globally distributed team of technical reporting data specialists, you will be asked to design, implement, and deliver reporting and data provisioning solutions for digital and traditional media. You will be the voice of Amazon reporting and data needs within DTA, WPP’s Data, Technology and Analytics arm, borrowing from and contributing to the Amazon specific data provisioning and reporting product, structuring team staff and processes. You will be the expert clients go to when reporting and business intelligence requirements emerge or evolve. Most importantly, you must have the technical ability / agility to customize to ensure client and media teams get access to the right data and insights to make the most of our client’s media investments, and in turn ensure high client satisfaction. 

Reporting into DTA SVP for Global Reporting Services and the OpenDoor Global DTA Lead, you’ll also be asked to represent the needs of and solutions developed for the client in wider reporting initiatives, and influence the product vision and strategy within this space.

• Own reports and data provisioning solutions for the client, taking direct accountability for the quality of the team’s solutions, representing them to clients and working with media leadership to drive successful adoption
• Demonstrate firsthand understanding of client and media team needs, and lead Business Analysts in the translation of expressed needs into clear and structured requirements for engineers and BI developers
• Work with clients and media leadership to establish consensus on the prioritization of requirements for development, using your knowledge of requirements and the technical solution to steer the conversation
• Lead the design of technical solutions to meet requirements, including the scoping and estimation of work to develop
• Provide strategic coordination across disciplines on the Amazon account (Media, Measurement/Analytics, Data Excellence, Leadership)
• Hire, train, and mentor a team of data engineers and reporting specialists, ensuring they have the environment to deliver their best work
• Provide hands-on leadership, leaning in to support the team when needed, and driving continual improvement in the way we ingest, store, transform and visualize data
• Partner with Data Excellence, and Engineering as well as Measurement, Analytics and Investment leadership to ensure reporting solutions are incorporating best practice metrics to assess performance, which in turn link to client business goals
• Be the voice of the client within DTA reporting product and service steering groups, directly influencing the ongoing development of supporting data & technology infrastructure
• Provide support and training to users of reporting solutions, with the aim of empowering them to be more self-sufficient in overcoming these issues.

Skills and Experience

• Experience as a business intelligence or reporting specialists, preferably at a media agency or related company (e.g. publisher, ad tech, client marketing org)
• Experience designing and developing intuitive data visualizations with business intelligence software (e.g. PowerBi, Tableau, Looker, Datastudio) that empower end users
• Strong knowledge of using data infrastructure and cloud data management technologies, as well as data prep and ETL processes, to deliver robust data infrastructure
• Experience with digital marketing platforms and the data they generate, in particular Google Marketing Platform, Facebook, Twitter etc. Knowledge of their API’s a plus.
• Experience with WPP Media’s DPAM process and OMS, with particular benefit coming from experience with Campaign Management (formerly Olive) and Campaign Governance (formerly OCTRA)
• Experience helping set clear strategy, designing technical solutions, proactively managing feature roadmaps, and organizing technical resources to deliver it
• Excellent and adaptable written and verbal communications style, being able to translate non-technical use cases into technical requirements
• Strong influencing skills, able to represent and defend your data solutions with senior clients
• An ability to collaborate in cross-functional teams, and directly influence others to drive adoption of solutions and overcome upstream barriers to implementation
• Experience leading, nurturing and coaching high-performing technical resources
• A passion for data excellence and integrity, and a commitment to supporting others and providing better solutions to support it.

Desirable

• Specific experience with Amazon Web Services (AWS), in particular S3, RedShift, and DBT.
• A general understanding of how data is tracked and exchanged in the process of digital advertising (e.g. role of adservers and other third-party providers of campaign health performance metrics such as DoubleVerify)

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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