Performance & Marketing Analytics Specialist B2B & B2C (100%)

About enshift AG enshift is a technology company focused on renewable energy, supporting real estate and industrial clients with the analysis, financing, execution, and continuous optimization of sustainable energy solutions. Through a digital platform, clients improve the economic efficiency and carbon footprint of their properties while minimizing technical, commercial, and energy risks. We operate in five markets: Switzerland, Germany, France, Austria and Italy. Your role and impact This is a hands-on role. You plan, run and analyse campaigns yourself. The role has no team leadership. • Campaigns: Design, execute and optimise digital campaigns across search, paid social, email and other channels. • B2C and B2B: Identify target audiences, test channels and messaging, and scale successful approaches. • Sales Alignment: Sharpen messaging together with Sales and improve lead quality and handover. • CRM & Automation: Build CRM structures, workflows, lead nurturing and follow-up sequences. • Data & Conversion: Define KPIs, analyse and test funnels and landing pages, create reports and turn insights into action. • Scaling: Leverage digital tools and AI to reduce manual work. Our ideal candidate • 3 to 6 years of hands-on experience in performance or digital marketing, including marketing automation. • You have run campaigns yourself in Google Ads, Meta Ads and LinkedIn Ads, and you work confidently with GA4 and Looker Studio. SQL basics are a plus. • You are a data-driven pragmatist: you run campaigns yourself, base your decisions on data and favour fast, measurable results over perfect plans. • You have an experimentation mindset: you run quick tests, find new ways to reach customers and scale what works. • You are familiar with CRM and automation tools and understand how marketing translates into revenue. • You are hands-on and structured and thrive in an entrepreneurial environment. • You communicate confidently in German and English. French is a plus. • Nice to have: Experience in building B2C marketing, knowledge of web analytics and attribution, and an interest in renewable energy. You don't need to meet every requirement. What matters most is analytical thinking, a strong ability to execute and the ambition to align marketing with measurable results. Your first months at enshift AG In your first months, you will analyze existing acquisition channels and set up your initial testing framework for both B2B and B2C campaigns. You will ship your first batch of conversion experiments on the digital platform and collaborate across teams to refine our messaging for renewable energy solutions. By the end of this period, you will have established a steady cadence of testing and data-driven optimization to scale user acquisition. Benefits An attractive salary package and exciting development opportunities Further training in renewable energies and project management A dynamic, innovative environment with short decision-making processes and plenty of creative freedom The opportunity to play an active role in the energy transition and make a real impact One day of remote work after the three-month trial period. Find more English Speaking Jobs in Switzerland on Arbeitnow