Director of Sales, North and Central Europe

Location: London, United Kingdom (office based)

Team description

North & Central Europe is one of SumUp's biggest and most competitive sales regions, spanning the UK, Ireland, the Netherlands, Germany, Austria and Switzerland. As the region has grown, we've moved from a country led model to a structure where sales leaders each specialise in one channel across the region, giving them the focus to go deeper while staying joined up across markets. 

This role sits above that structure as the single owner of commercial performance across the region: deciding where budget and capacity should go, setting the pace on forecasting and pipeline discipline, and developing the leadership team behind ambitious growth targets.

It's a rare opportunity to shape a brand new regional structure from the ground up, working across some of SumUp's most complex and most competitive markets, while staying close enough to the field to inspire teams and help them solve their toughest problems.

What you'll do

• Own commercial performance across all sales channels in the region, working closely with sales leaders to spot opportunities for markets and channels to perform even better, and turning those insights into practical plans that lift results
• Build a clear go to market plan for the region that accounts for local competition and market maturity
• Decide where to invest budget and hiring capacity across markets and channels, and reallocate resource towards the areas delivering the strongest returns
• Support and develop senior sales leaders to strengthen pipeline leadership, accelerate performance, and ensure long-term succession
• Spend regular time in the field and in local sales offices, working directly alongside reps and managers to stay close to what's actually happening on the ground

You'll be great for this role if

• You have proven ownership of regional or business level commercial outcomes, with a track record of turning around underperformance rather than only scaling something that already worked
• You have strong commercial understanding of SMB sales, ideally gained through high exposure to sales environments such as payments, fintech or another SMB technology sector
• You have extensive experience leading senior sales leaders, including setting targets, forecasting, and allocating budget and capacity across several markets
• You're comfortable operating across both strategy and execution, including regular travel and time spent on the sales floor rather than working from behind a desk
• You have an ability to build trust quickly with senior stakeholders, inspire teams towards more ambitious targets, and hold people accountable for delivering on them

Why you should join SumUp 

🌎 Opportunity to work with a truly global, multicultural team from our central Covent Garden location, wrapped in historic charm and modern flair. This involves an office-first setup

🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced

🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success

🏖️ Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves

🏥 Health matters: private health insurance, including optical and dental

🚗 Life made easier: salary-sacrifice commuter benefits via Gogeta

💼 Financial security: retirement scheme (SumUp matches 7% when you contribute 5%)

🛡️ Peace of mind: life insurance from MetLife for 2× your salary

🌴 Break4me: 1-month sabbatical after 3 years of service

About SumUp

Be empowered to do more that matters.

At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 38 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.

Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.

SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.