Director of Premium Mobility Segments - Europe

Location: London 

At Freenow by Lyft, we are on a mission to empower smarter mobility decisions, helping people to move freely and cities to thrive. 

Reporting directly to the Senior VP of Central Operations, we are seeking a visionary Director of Premium Mobility Segments (Europe). This is a high-octane leadership mandate designed to spearhead Freenow by Lyft evolution into the definitive premium mobility leader across the continent. You will own the strategy to rapidly scale our European Premium segment, driving a monumental step-change in market share and setting new industry benchmarks.

This role is a cornerstone of Freenow by Lyft global growth engine. You will be the architect of our premium sector expansion, elevating brand equity and capturing structurally superior margins. By harmonising sophisticated European product alignment with aggressive local growth and operational excellence, you will ensure Freenow by Lyft remains the unrivaled choice for premium mobility, delivering high-impact results that resonate globally.

YOUR DAILY ADVENTURES WILL INCLUDE:

• European Premium Strategy: Define and execute long-term growth roadmaps, using London as an anchor for broader European expansion and scaling.
• Business Development: Drive premium supply growth by building profitable partnerships and serving as the primary face of Lyft Premium in Europe.
• Demand Generation: Collaborate with marketing teams to build segment demand through effective partnerships and campaigns.
• P&L & Financial Forecasting: Maintain full P&L ownership, ensuring target margins and accurate growth forecasting.
• Operational Framework: Create a scalable operating model for the Premium segment while ensuring compliance and localized deployment.
• Service Standards: Enforce "best-in-class" luxury experience standards, covering vehicle quality, safety, and driver behavior to ensure premium brand differentiation.
• Cross-Functional Alignment: Lead product and technical requirements for premium features, ensuring the platform meets the unique needs of luxury clientele.
• Stakeholder Governance: Act as the key bridge between Central Operations and local General Managers, aligning on progress, resources, and market-specific operational issues.

TO BE SUCCESSFUL IN THIS ROLE

• 10+ years commercial/operational experience ideally in a ride hailing businesses or similar marketplace service sector or Hospitality
• A start-up, problem solving mentality is essential
• P&L management experience is a must have
• Project management experience 
• Demonstrable experience of managing/influencing senior stakeholders both internally and externally
• Fluent English with at least one other European language a major plus

BENEFITS & PERKS IN A NUTSHELL:

DIVERSITY, EQUITY & INCLUSION:

Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work. 

ABOUT FREENOW:

Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app. 

In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?